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Beer in North Macedonia

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    Report

  • 29 Pages
  • June 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1203158
Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post COVID-19 despite growing consumer demand.

The analyst's Beer in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Moderate volume growth in 2022 as North Macedonia recovers from COVID-19
  • Domestic players continue to lead sales, withstanding economic pressures
  • Innovation focuses on premium imports and craft beers in 2022
PROSPECTS AND OPPORTUNITIES
  • Beer to maintain popularity but may lose share to less mainstream products
  • New product development in beer will be key over the forecast period
  • Subcategories with low sales bases offer significant scope for growth
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
  • Summary 2 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2017-2022
  • Table 2 Sales of Beer by Category: Total Value 2017-2022
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 12 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 13 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 4 Research Sources