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Beer in Nigeria

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    Report

  • 32 Pages
  • July 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203159
Beer recorded a total volume decline in 2022, as consumers reacted to the worsening economic conditions and high inflation by reducing their consumption. While the category performed quite well in volume terms over the review period even during periods of economic difficulty, as many consumers moved to economy products rather than stopping consumption altogether, the conditions in 2022 were more severe.

The analyst's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN NIGERIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Volume decline driven by worsening economic problems and poor weather
  • Flavoured/mixed lager and premium lager buck the overall declining trend
  • Nigerian Breweries increases its dominance of beer
PROSPECTS AND OPPORTUNITIES
  • Return to solid growth projected as economy stabilises
  • Growth expected across all price bands in standard lager
  • Sales via e-commerce set to rise
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
  • Table 1 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2017-2022
  • Table 3 Sales of Beer by Category: Total Value 2017-2022
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 10 Sales of Beer by Craft vs Standard 2017-2022
  • Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
  • ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 18 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research SOURCES