Designing the Smart Organization
How breakthrough corporate learning initiatives drive strategic change and innovation
Praise for Designing the Smart Organization
"Without any qualification and only with heartfelt enthusiasm, this book should be read immediately by every leader in every institution. My excitement is based on three profound contributions that Deiser′s book offers: 1) the single best argument and summary of ′organizational learning′ and its significance, 2) ten brilliant and powerful case studies which illustrate his concepts and tremendously practical action steps, 3) this book is especially useful right now in these times when all organizations are facing uncertainty, chaos, and crises. What could be more important to organizational systems and their leaders than to learn, adapt, and recover from these setbacks!"
Warren Bennis, Distinguished Professor of Business at the University of Southern California, author of On Becoming a Leader, and coauthor of Transparency and Judgment
"A smart, useful book; but it is more than just that. With logic and examples, Roland helps us realize just how much we must regrind our lenses for seeing how deep learning can naturally happen in an organization if we just move beyond traditional notions of corporate training and re–conceive learning as a strategic imperative. I highly recommend this book for any corporate leader who wants to succeed in a rapidly changing world."
John Seely Brown, independent co–chairman, Deloitte Center for the Edge; former chief scientist of Xerox Corp and director of its Palo Alto Research Center (PARC); and coauthor, The Social Life of Information and The Only Sustainable Edge
"[This book is] filled with knowledge and insight about the challenges learning organizations face in the transition from a traditionalist mindset to a forward–looking perspective on learning strategy. If learning organizations can′t make this leap they are likely to be relegated to the back office."
Michelle Marquard, director, corporate learning, Cisco Systems, Inc.
Part One: Conceptual Foundation.
1 The Corporate Learning Imperative.
2 Enlarging the Framework of Learning.
3 The Integration of Learning with Business Processes.
4 Implications for the Corporate Learning Industry.
5 The Convergence of Strategy and Corporate Learning.
Part Two: Case Studies.
1 Innovating Learning Through Design and Architecture (Unicredit).
2 Top Executive Leadership Learning (Siemens).
3 Phoenix from the Ashes: How a Corporate Learning Initiative Reinvented an Ailing Business (ABB).
4 Healing Post–Merger Chasms: Creating Corporate Values from the Bottom Up (EnBW).
5 Designing Customer Centricity for Multiple Market Segments: The perspectives Project (BASF).
6 Transforming the U.S. Army Through an Informal Leadership Learning Network (U.S. Army).
7 The Executive Hero s Journey: Going Places Where Corporate Learning Never Went Before (PricewaterhouseCoopers).
8 Managing the Strategic Asset of Cutting–Edge Technological Expertise (EADS).
9 Leadership Learning as Competitive Strategy in the Chinese Market (Novartis).
10 First Choice: The World s Largest Customer Focus Initiative (Deutsche Post DHL).
Roland Deiser is the founder and executive chairman of the European Corporate Learning Forum (ECLF) and serves as a senior fellow at the Center for the Digital Future at the University of Southern California Annenberg School of Communication. He is an internationally recognized expert on strategy, organizational design, and innovation, with a focus on building strategic capabilities into large–scale systems. His professional work is strongly rooted both in both academia and practice.