The complex regulatory environment created by the Venezuelan government has resulted in a steeper contraction in volume sales of consumer appliances in 2018 than in almost any other country, with low oil prices draining government finances. Venezuelan consumers are facing acute shortages of most goods and services, and the country’s manufacturing and agricultural sectors have been devastated, forcing Venezuelans into a daily search for food and medicine.
The Consumer Appliances in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Consumer Appliances in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN VENEZUELAList of Contents and Tables
Executive Summary
Shortage of Products Forces Electronics and Appliances Specialist Retailers To Diversify Their Stores
New Type of Consumer Is Buying Appliances in Venezuela
Multinationals Continue To Reduce Operations in 2018
Internet Retailing Continues Gaining Ground in Consumer Appliances
Downward Trend Expected To Continue Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Remains A Niche
Average Unit Price of Dishwashers Sees Extraordinary Rise
Consumer Culture Also Impacting Sales
Competitive Landscape
"others" Leads the Category
Availability Is the Main Factor in Purchasing Decisions
Lack of Innovation in the Category
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Competition and Variety Are Expected To Be Limited
Service and Price Are the Most Important Attributes for Consumers
Freestanding Most Popular Format Within Home Laundry Appliances
Competitive Landscape
Haier Leads Home Laundry Appliances in 2018
Lack of Innovation Hampers Performance of Laundry Appliances
Despite Decline in Imports Multinationals Dominate
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Large Cooking Appliances Continues To Decline in 2018
Cookers Dominate Large Cooking Appliances in 2018
Competitive Landscape
Haier Leads Large Cooking Appliances in 2018
Availability of Brands Diminishes Over the Review Period
Warranty, Service and Price Are the Most Important Factors in Purchasing Decisions
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Cookers: % Volume 2014-2018
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Potential Growth of Microwaves Hampered by Supply Shortages
Microwaves Remain An Attractive Appliance for Consumers
Freestanding Microwaves Will Remain the Key Category
Competitive Landscape
Samsung Electronics De Venezuela Leads the Category
Service and Price Are the Most Important Attributes for Consumers
Variety and Innovation Limited
Category Data
Table 84 Sales of Microwaves by Category: Volume 2013-2018
Table 85 Sales of Microwaves by Category: Value 2013-2018
Table 86 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 87 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 89 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 90 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 91 Distribution of Microwaves by Format: % Volume 2013-2018
Table 92 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 93 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 94 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Sales of Refrigeration Appliances Continue To Decline in 2018
Electric Wine Coolers/chillers Remains A Niche
Refrigeration Appliances Remain Centre Stage in Government Sponsored Programmes
Competitive Landscape
Haier Continues To Lead Refrigeration Appliances
Foreign Brands Dominate
Service and Price Are the Most Important Attributes for Consumers
Category Data
Table 97 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 98 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 101 Sales of Freezers by Format: % Volume 2013-2018
Table 102 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 103 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 106 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Air Treatment Products Continues To Struggle
Cooling Fans Sees the Best Performance
Technical Service and Price the Main Factors in Purchasing Decisions
Competitive Landscape
Electrodomésticos Inelec Leads the Category
Multinationals Dominate Air Treatment Products
Companies Focus on Energy Efficient Products To Comply With the Law
Category Data
Table 117 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 118 Sales of Air Treatment Products by Category: Value 2013-2018
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 124 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 125 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Entrepreneurship and Healthy Lifestyles Continue To Benefit Food Preparation Appliances
Sales of Food Preparation Appliances Continue To Decline in 2018
Food Preparation Appliances Has High Household Penetration in the Review Period
Competitive Landscape
Oster De Venezuela Remains the Leading Company in Food Preparation Appliances
Price Is the Main Attribute That Is Considered in the Purchasing Decision
Multinationals Dominate Despite Decline in Imports
Category Data
Table 130 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 131 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Crisis Venezuelan Consumers Continue To Demand Personal Care Appliances
Consumer Preferences Benefit Hair Care Appliances
Weak Economy Hurts Sales of Personal Care Appliances
Competitive Landscape
Price and Availability Have Become the Most Important Attributes for Local Consumers
Multinationals Dominate
Category Data
Table 141 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 142 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 145 Sales of Body Shavers by Format: % Volume 2013-2018
Table 146 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 147 NBO Company Shares of Personal Care Appliances 2014-2018
Table 148 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Habits Drive Sales of Coffee Machines
Economic Situation Negatively Affecting Sales of Small Cooking Appliances
Venezuelans Are Expected To Do More Home Cooking
Competitive Landscape
Hpg De Venezuela Leads the Category in 2018
Purchasing Decisions Based on New Factors Over the Review Period
Multinationals Dominate Small Cooking Appliances in Venezuela
Category Data
Table 154 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 155 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Supply Shortage Negatively Impacts Vacuum Cleaners in 2018
Consumer Preferences Drive Sales Vacuum Cleaners
Cylinder and Handheld Vacuum Cleaners Dominate
Competitive Landscape
Electrolux Comercial De Venezuela Maintains Its Leadership of Vacuum Cleaners
Price and Technical Service Are the Main Differentiation Strategies Used by Importers in Venezuela
Multinationals Dominate
Category Data
Table 165 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 166 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
