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Sunless Tanners - Global Market Trajectory & Analytics

  • ID: 1227766
  • Report
  • February 2022
  • Region: Global
  • 280 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Avon Products, Inc.
  • Beiersdorf AG
  • Christian Dior SE
  • Fake Bake
  • Kao Corporation
  • L’Oréal S.A.

Global Sunless Tanners Market to Reach $1.8 Billion by 2026


Sunless tanning market is poised for growth in the wake of proliferation of natural-looking products, rise in number of service providers, and widespread acceptance of the concept. People prefer sunless tanning as it aids in achieving healthier appearance of sun-kissed skin throughout the year. In majority of people, overall skin health remains average to below average due to negative effect of prolonged overexposure to the sun and tanning beds. For such people, sunless tanning offers a simple means to achieve the same all-over glow in a highly convenient manner. Amid the COVID-19 crisis, the global market for Sunless Tanners estimated at US$1.4 Billion in the year 2020, is projected to reach a revised size of US$1.8 Billion by 2026, growing at a CAGR of 4.8% over the analysis period. Lotions, one of the segments analyzed in the report, is projected to grow at a 4.5% CAGR to reach US$927.4 Million by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gels segment is readjusted to a revised 5.7% CAGR for the next 7-year period. This segment currently accounts for a 28.6% share of the global Sunless Tanners market.



The U.S. Market is Estimated at $386.1 Million in 2021, While China is Forecast to Reach $96.8 Million by 2026


The Sunless Tanners market in the U.S. is estimated at US$386.1 Million in the year 2021. The country currently accounts for a 26.74% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$96.8 Million in the year 2026 trailing a CAGR of 7.2% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.8% and 4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR while Rest of European market (as defined in the study) will reach US$104.2 Million by the close of the analysis period.

A noteworthy trend in these markets is the emergence of self-tanning products as one of the popular self-care trends during the COVID-19 pandemic lockdown. In sharp contrast to the beauty industry that struggled with drop in consumer spending, sunless tanners witnessed high uptake and posted impressive revenue gains across countries such as the UK. Factors like stay-at-home mandates prompted a large number of people to dedicate their time to various self-care activities including beauty. While spending on self-tanning products grew, the average expenditure on haircut, nail or eyebrow grooming, spas, hair removal and massages dwindled. While the time dedicated to makeup, styling and haircuts declined, consumer spend on high-end bathing products increased decently, marking a major trend in the beauty-linked self-care activity.

Sales Through Supermarkets & Hypermarkets to Reach $1 billion by 2026


Global sales of sunless tanners through Supermarkets & Hypermarkets segment is estimated at US$798.2 Million in 2020, and is projected to reach US$1 Billion by 2026 reflecting a compounded annual growth rate of 4.2% over the analysis period. Europe constitutes the largest regional market for Supermarkets & Hypermarkets segment, accounting for 40.7% of the global sales in 2020. China is poised to register the fastest compounded annual growth rate of 6.8% over the analysis period, to reach US$61.7 Million by 2026.

Select Competitors (Total 68 Featured) -

  • Avon Products, Inc.
  • Beiersdorf AG
  • Christian Dior SE
  • Edgewell Personal Care LLC
  • Fake Bake
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • L’Oréal S.A.
  • Shiseido Co., Ltd.
  • TanTowel
  • The Estée Lauder Companies, Inc.
  • Unilever Plc
Frequently Asked Questions about the Global Market for Sunless Tanners

What is the estimated value of the Global Market for Sunless Tanners?

The Global Market for Sunless Tanners was estimated to be valued at $1.4 Billion in 2020.

What is the growth rate of the Global Market for Sunless Tanners?

The growth rate of the Global Market for Sunless Tanners is 4.3%, with an estimated value of $1.8 Billion by 2026.

What is the forecasted size of the Global Market for Sunless Tanners?

The Global Market for Sunless Tanners is estimated to be worth $1.8 Billion by 2026.

Who are the key companies in the Global Market for Sunless Tanners?

Key companies in the Global Market for Sunless Tanners include Avon Products, Inc., Beiersdorf AG, Christian Dior SE, Edgewell Personal Care LLC, Fake Bake, Johnson & Johnson Services, Inc., Kao Corporation, L’Oréal S.A. and TanTowel.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Avon Products, Inc.
  • Beiersdorf AG
  • Christian Dior SE
  • Fake Bake
  • Kao Corporation
  • L’Oréal S.A.

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • 2020 Marked as a Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • General Assessment of Impact of COVID-19 on Personal Care and Beauty Industry
  • Global Personal Care Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • COVID-19 Brings Seminal Shifts in Beauty Consumption Patterns with New Trends
  • Self Tanning Products Market to Improve after COVID-19 Outbreak Setback
  • E-Commerce Wave Unlikely to Recuperate Losses for Beauty Products Caused by COVID-19-Led Store Closures
  • Sunless Tanners - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Sunless Tanners: A Prelude
  • Types of Sunless Tanners
  • Advantages & Disadvantages of Sunless Tanners
  • Outlook: The Desire for Glowing, Healthy and Naturally Tanned Look Boosts Market Growth
  • Europe Leads Sunless Tanners Market, Emerging Markets Set to Spearhead Future Growth
  • Concerns over Skin Cancer Move UV-Free Tanners Demand in Upward Trajectory
  • Skin Cancer Rates Across Select Countries: 2018
  • Promising Growth of Sun Care Market: A Considerable Opportunity for Sunless Tanners Market
  • Global Sun Care Market by Product Segment (2020): Percentage Breakdown of Value Sales for After Sun Products, Self-Tanning Products and Sun Protection Products
  • Competition
  • A Fragmented Market
  • Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Advanced Formulas and Technologies Pep up Growth in Sunless Tanning Market
  • Mists Gain Popularity
  • Innovative Products and Formulations Help Self-Tanners Support Growth
  • A Glimpse of Select Recently Unveiled Formulations
  • Tanning Water: A Popular Emerging Trend
  • Advanced Technologies Come to the Fore
  • Understanding the Usage and Performance of Self-Tanners
  • Characteristics that Make a Great Self Tanner
  • Manufacturers Focus on Developing DHA-Free Sunless Tanning Products
  • Natural & Organic Ingredients Gather Steam
  • Select Unique Ingredients in Sunless Tanners & Their Benefits
  • Select Sun Tanners with Natural & Organic Ingredients
  • Multifunctional Self-Tanning Products with Multiple Benefits Grow in Popularity
  • Self-Tanning Market Gets Premium Makeover
  • Self-tan Eraser Products: Prepping Skin for Next Application of Tan
  • Improving Manufacturing Processes and Quality of Ingredients Resolve Orange Color Effect and Unpleasant Odor Issues in Self-Tan Products
  • Self-Tanning Products for Sensitive Skin: Addressing Needs of People with Skin Issues
  • Rising Popularity of Tanning among Men Augurs Well for Sunless Tanners Market
  • Share of Men Using Tanning Products and Services in the UK: 2015 Vs 2019
  • Millennials: A Strong Demographic
  • Global Millennials Population Spread by Region: 2019
  • Millennial Population as a Percentage (%) of Total Population in Select Countries: 2019
  • How Safe Are Self-Tanning Products?
  • Sunless Tanning Pills: An Ingestible Alternative to Fake Tan Products
  • Rising Prominence of Home Remedies Threatens Commercial Self-Tan Products
  • Social Media Emerges as a Vital Tool to Increase Consumer Engagement and Promote Sales

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • Market Overview
  • Consumer Desire for Healthy & Safe Alternative to Natural Tanning to Ensure Long-Term Growth
  • US Sun Care Products Market (2021): Percentage Breakdown of Value Sales by Product for After-Sun Products, Self-Tanning Products and Sun Protection Products
  • Product Innovations and Increasing Consumer Awareness: Strategies to Succeed for Self-Tanning Brands
  • Spray Tanning Market: An Under-Penetrated Tanning Segment

CANADA

JAPAN

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
  • Market Overview

CHINA

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
  • Market Overview

EUROPE

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Market Overview
  • Pandemic Derails Momentum in the European Sunless Tanners Market
  • Consumer Desire for Bronzed and Tanned Drives Growth
  • Gradual Tanning: A Lucrative Segment
  • Self-Tan Products for Men on the Roll

FRANCE

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
  • Market Overview
  • Multifunctional and Organic Products Gain Momentum

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • Market Overview
  • Australia: Rise in Demand for Organic, Natural and Long-Lasting Self-Tan Products
  • Cultural Obsession with White/Fair Skin Presents a Challenge

LATIN AMERICA

  • Sunless Tanners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

BRAZIL


REST OF LATIN AMERICA


REST OF WORLD

IV. COMPETITION

  • Total Companies Profiled: 68
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Avon Products, Inc.
  • Beiersdorf AG
  • Christian Dior SE
  • Edgewell Personal Care LLC
  • Fake Bake
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • L’Oréal S.A.
  • Shiseido Co., Ltd.
  • TanTowel
  • The Estée Lauder Companies, Inc.
  • Unilever Plc
Note: Product cover images may vary from those shown