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OLED Lighting Products and Market Strategies

  • ID: 1237956
  • Report
  • March 2010
  • Region: Global
  • 98 Pages
  • n-tech Research


  • Agfa
  • LG
  • Merck
  • Osram (Germany)
  • Sumation
We are getting the first glimpses of how major OLED and lighting firms plan to bring OLED lighting to market and what their longer-term product and market strategies will be. With this in mind, the following report provides clients with the first-ever, full guide to the activities and thinking of the firms that will shape future OLED lighting markets.

This report is based on extensive interviews with leading manufacturers and materials suppliers active in this space, along with NanoMarkets insider knowledge gleaned from its four years of experience covering the OLED lighting space.

In this report, we provide profiles of the major OLED lighting firms, as well as descriptions of these companies' current and future product offerings. Each of the company profiles contains the following:

(1) current and future products, including current thinking on product designs;
(2) pricing and pricing strategies;
(3) markets targeted and views on how OLED lighting will compete with other lighting technologies;
(4) future marketing and supply chain strategies for OLED lighting products;
(5) favored approaches to manufacturing (including the likelihood of outsourcing); and (2) our assessment of each firm's strengths and weaknesses.

From this new report, you will ascertain where the major OLED players see their greatest opportunities and which companies will likely be the winners and losers in the OLED lighting space, as assessed by NanoMarkets. This report will be essential reading for all firms planning to become involved in this space as well as investors who want to understand the strengths, weaknesses and strategies of the current generation of OLED lighting suppliers.

Note: Product cover images may vary from those shown


  • Agfa
  • LG
  • Merck
  • Osram (Germany)
  • Sumation
Chapter One: Introduction

1.1 Background to this Report
1.1.1 The OLED Lighting Story So Far
1.1.2 OLED Lighting: An Industry Evolving
1.2 Objective and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: Profiles of Leading OLED Lighting Firms

2.1 Introduction
2.2 Add-Vision (U.S.)
2.2.1 Background: From EL to OLEDs
2.2.2 Technology, Products and Applications: OLEDs--Printed and Flexible
2.2.3 Collaborations and Licensees
2.2.4 Manufacturing Processes: Printing and No Clean Rooms Necessary
2.2.5 NanoMarkets' Assessment
2.3 Doosan Corporation Electro-Materials (Korea)
2.3.1 Background: From PCBs to OLEDs
2.3.2 Relationship with KITECH
2.3.3 NanoMarkets' Assessment
2.4 General Electric (U.S.)
2.4.1 Background: GE in OLEDs
2.4.2 Government Funding for GE in the OLED Lighting Space
2.4.3 Other GE Collaborations in OLED Lighting
2.4.4 GE's OLED Lighting: Applications, Strategies and Progress
2.4.5 NanoMarkets' Assessment
2.5 Kenwood (Japan)
2.5.1 Background
2.5.2 Early OLED Products: Speakers + OLEDs
2.5.3 NanoMarkets' Assessment
2.6 Konica Minolta (Japan)
2.6.1 Background: OLEDs Instead of Cameras
2.6.2 Products: Good on Technical Achievements but No Specifics Yet
2.6.3 Sales and Timetables: $1.0 Billion in Sales by 2017?
2.6.4 Alliances with UDC and GE
2.6.5 Manufacturing: A Large-Scale OLED Lighting Fabrication Plant by 2014
2.6.6 NanoMarkets' Assessment
2.7 Koizumi Lighting Technology (Japan)
2.7.1 Background: Residential Commercial and Landscape Lighting
2.7.2 OLED Demonstrators
2.7.3 NanoMarkets' Assessment
2.8 Ledon OLED (Germany)
2.8.1 Background: Zumbotel in OLEDs
2.8.2 Product/Market Strategy: Interface Between OLED Manufacturers and Lighting Designers
2.8.3 Products, Applications and Timetables: First Products in 2010
2.8.4 Manufacturing Technology: Mainly Assembly
2.8.5 NanoMarkets' Assessment
2.9 LG (Korea)
2.9.1 Background: Kodak, LG and TechnoCorp Energy
2.9.2 LG's Plans in OLED Lighting
2.9.3 NanoMarkets' Assessment
2.10 Lomox (U.K.)
2.10.1 Background: A OLED Startup in Wales
2.10.2 Technology: Photolithography, Holography and Liquid Crystal
2.10.3 Products and Applications
2.10.4 NanoMarkets' Assessment
2.11 Lumiotec (Japan)
2.11.1 Background: OLED Lighting for Mitsubishi, Rohm and Others
2.11.2 Lumiotec's Novel Device Structures
2.11.3 Products: Fenalene
2.11.4 Initial Production Levels and Timetables
2.11.5 NanoMarkets' Assessment
2.12 Modistech (Korea)
2.12.1 Background
2.12.2 Products and Applications: Flexible and Low Cost
2.12.3 Manufacturing: Low-Cost R2R
2.12.4 NanoMarkets' Assessment
2.13 NEC Lighting (Japan)
2.13.1 Background: The Focus is Now on SSL
2.13.2 Applications: Ambient Lighting and Backlighting
2.13.3 NanoMarkets' Assessment
2.14 Novaled (Germany)
2.14.1 Background: Growing Interest in Lighting
2.14.2 Technology and Products: PIN OLEDs
2.14.3 Business Model and Collaborations: Ciba, Sumitomo, Plextronics and Vitex
2.14.4 NanoMarkets' Assessment
2.15 Organic Lighting (Japan)
2.15.1 Background: Out of Yamagata
2.15.2 Products and Timetables
2.15.3 NanoMarkets' Assessment
2.16 Organic Lighting Technologies (U.S.)
2.16.1 Background: An Early Attempt at an OLED Backlight
2.16.2 Collaborations: Toko and Luxell
2.16.3 Technology and Applications
2.16.4 NanoMarkets' Assessment
2.17 Osram (Germany)
2.17.1 Background: Siemens in the OLED Lighting Business
2.17.2 Worldwide R&D Activities in OLED Lighting
2.17.3 Licensing Agreement with Philips
2.17.4 Products and Applications: Ingo Maurer Lamp
2.17.5 Products and Applications: Orbeos
2.17.6 NanoMarkets' Assessment
2.18 Panasonic Electric Works (Japan)
2.18.1 Background
2.18.2 Early Products
2.18.3 Manufacturing: Slit Coating from Tazmo
2.18.4 NanoMarkets' Assessment
2.19 Philips
2.19.1 Background: Philips in the OLED Space
2.19.2 Philips' OLED Lighting R&D Projects: Broad-based and Numerous
2.19.3 Lumiblade: Philips' First OLED Lighting Product
2.19.4 Future Products: Beyond Lumiblade?
2.19.5 OLEDs vs. HB-LEDs at Philips
2.19.6 Manufacturing: The World's First-Ever Production Line for OLED Lighting
2.19.7 Impact of Philips' Recent Acquisitions in the Lighting Supply Chain
2.19.8 NanoMarkets' Assessment of Philip's OLED Lighting Business
2.20 Pioneer/Mitsubishi (Japan)
2.20.1 Background: Pioneer + Mitsubishi Chemical
2.20.2 Commercial Role of the Two Companies
2.20.3 NanoMarkets' Assessment
2.21 Rohm (Japan) 57
2.21.1 Background: Rohm and OLEDs Outside of Lumiotec
2.21.2 Products and Applications: Shadowless, Flash and Flexible
2.21.3 NanoMarkets' Assessment
2.22 Samsung (Korea)
2.22.1 Background: Lights are Better than Displays?
2.22.2 R&D and Early Lighting Products at SMD
2.22.3 NanoMarkets' Assessment
2.23 Showa Denko (Japan)
2.23.1 Background
2.23.2 R&D, Products and Collaborations: Itochu, SRI and UDC
2.23.3 NanoMarkets' Assessments
2.24 TechnoCorp Energy (U.S.)
2.24.1 Background: A New OLED Lighting Company from Kodak's Ashes
2.24.2 TechnoCorp and Kodak's Technology/IP
2.24.3 NanoMarkets' Assessments
2.25 Universal Display Corporation (U.S.)
2.25.1 Background to Company
2.25.2 Evolution of Involvement with the OLED Lighting Market
2.25.3 Products, Strategies and Timetables
2.25.4 Manufacturing Processes Used
2.25.5 NanoMarkets' Assessment
2.26 Visionox (China)
2.26.1 Background: Visionox
2.26.2 Products: Flexible Lights and Picture Frames
2.26.3 Manufacturing: In Mass Production for OLED Displays, Lighting to Follow
2.26.4 NanoMarkets' Assessment
2.27 WAC Lighting
2.27.1 Background: "Responsible Lighting"
2.27.2 WAC Lighting's OLED Products and Applications
2.27.3 NanoMarkets' Assessment
2.28 Key Influencers from the Materials Sector
2.28.1 Agfa
2.28.2 DuPont
2.28.3 Idemitsu Kosan
2.28.4 Merck
2.28.5 Nippon Electric Glass
2.28.6 Sumation

Chapter Three: Key Trends and Conclusions

3.1 Introduction
3.2 Performance Improvements: Is there A Business Case for OLED Lighting?
3.2.1 Panel Size: Still A Long Way to Go
3.2.2 Efficiency: Getting There
3.2.3 Luminance: A Few Thousand cd/m2
3.2.4 Lifetimes: Much Variation
3.3 Timetables for Product Evolution and Revenue Generation
3.3.1 For Designers Only
3.3.2 Interim Products: Before the General Lighting Market Takes Off
3.3.3 A Note on Current and Future Pricing of OLED Lighting
3.3.4 Future Products and the Shift to High Volume OLED Lighting Production
3.3.5 A Note on OLED Backlights
3.4 OLED Lighting Manufacturing Trends
3.4.1 Printing or Classical Deposition?
3.5 Likely OLED Lighting Supply Chain Trends
3.5.1 Evolution of the OLED Lighting Supply Chain

Acronyms and Abbreviations Used In this Report

About the Author

List of Exhibits

Exhibit 1-1: OLED Lighting Players by Type
Exhibit 2-1: Add-Vision's Intellectual Assets and Date Filed
Exhibit 2-2: Novaled's Planned Products
Exhibit 2-3: Backlight Comparison Based on Claimed OLT Technology
Exhibit 2-4: Osram's Orbeos: Specs and Pricing
Exhibit 2-5: Philips Lumiblade Pricing and Availability
Exhibit 2-6: Philips' OLED Lighting Product Evolution Scenario
Exhibit 2-7: DOE OLED Lighting Contracts Awarded to UDC
Exhibit 2-8: Performance of UDC's White PHOLED
Exhibit 3-1: Summary of OLED Lighting Markets ($ Millions)
Exhibit 3-2: Early OLED Lighting Products: Ideas and Concepts
Exhibit 3-3: Early OLED Lighting Products: The Pricing Story So Far
Exhibit 3-4: The Evolving OLED Lighting Supply Chain
Note: Product cover images may vary from those shown
- Agfa
- Doosan Corporation Electro-Materials (Korea)
- DuPont
- Idemitsu Kosan
- Kenwood (Japan)
- Kodak
- Koizumi Lighting Technology (Japan)
- Konica Minolta (Japan)
- Ledon OLED (Germany)
- LG
- Lomox (U.K.)
- Lumiotec (Japan)
- Luxell
- Merck
- NEC Lighting (Japan)
- Nippon Electric Glass
- Novaled (Germany)
- Osram (Germany)
- Panasonic Electric Works (Japan)
- Philips
- Pioneer/Mitsubishi (Japan)
- Rohm (Japan) 57
- Showa Denko (Japan)
- Sumation
- TechnoCorp Energy
- Toko
- Universal Display Corporation (U.S.)
- Visionox (China)
Note: Product cover images may vary from those shown