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India by Design. The Pursuit of Luxury and Fashion

  • ID: 1241375
  • Book
  • Region: India
  • 400 Pages
  • John Wiley and Sons Ltd
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This is a comprehensive and well–researched book that showcases a unique blend of historical and evolutionary analysis of the luxury fashion industry. An interesting read for anyone looking to enter the Indian luxury fashion market, and for the Indian consumer who needs to be educated on how the luxury sector is perceived in the West. – 

Ashok Som, Associate Professor of Management, ESSEC Business School, France

India by Design presents a deep understanding of two extremely complex subjects–India and Luxury. Covering ground from insights on the ever–evolving Indian consumer to real case studies, it is the first comprehensive guide to the fascinating topic of luxury in India. A must–read for all marketers contemplating this amazing market. – Binita Cooper, Managing Director, Forevermark, India

This book finally makes sense of the confusing landscape of fashion in India and its growing retail opportunities. India by design defines, explains and navigates this exciting terrain both for talented Indian designers making their mark in fashion at home and abroad, and for the rest of the world′s leading brands to woo and win India′s most fashionable consumers. – Fern Mallis, Senior Vice President, IMG Fashion, USA

India by Design concentrates on the high–end fashion and luxury market of the Indian consumer, pointing out differences in the luxury brand business for this subcontinent versus that of other countries. A well–researched book and a good read for anyone trying to understand India and its fashions. – Ritu Kumar, Fashion Designer, India

India by Design perfectly captures the crucial aspects of the evolution the luxury industry is currently undergoing, particularly in the emerging market of India. This book unlocks the mysteries, misconceptions and promises of India as a future force in the luxury world. – Uche Okonkwo, Executive Director and Founder, Luxe Corp, France

This is a relevant and updated analysis on luxury houses rediscover India, and Indian brands start emerging globally, this book is a must–read on India′s relation with fashion design and luxury. – Xavier Bertrand, Managing Director, Chanel India

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List of Tables and Figures.

List of Photographs.

Part I: Overview.

Chapter 1: Defining Luxury and Fashion.

Chapter 2: Framework and Context of Luxury in India.

Chapter 3: Demographics, Economy, Spending Habits, and Purchasing Power.

Chapter 4: Cultural Issues and Specificities of the Indian Market.

Part II: The Indian Consumer.

Chapter 5: Consumer Differences Between Cities.

Chapter 6: Indian Views on Luxury.

Part III: Market Potential.

Chapter 7: Mapping Fashion and Luxury Brands in India.

Chapter 8: Retail and Distribution Issues.

Chapter 9: Human Resources Issues and Practices.

Chapter 10: Fashion Education in India.

Part IV: The Indian Designer.

Chapter 11: Designer Market Structures.

Chapter 12: Designers.

Part V: Conclusion.

Chapter 13: Where Are Indian Luxury and Fashion Going?

Chapter 14: Case Studies.

Appendix I: How–to Guide for Brands Entering the Market.




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Michael Boroian
Alix de Poix
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