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The Swiss Gambling Market

  • ID: 1266093
  • Report
  • Region: Switzerland
  • 41 Pages
  • MECN GmbH
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The Swiss Gambling Market - Potential role model for other non-EU markets (e.g., US) or just “business as usual”?

Report on all gambling sectors in Switzerland, betting, lottery, casino, and interactive/online gambling as well as on the planned liberalisation.

Currently, most industry experts have their eyes on the liberalisations underway in the French market worth billions of Euro (see also MECN’s French gambling market report). But in the background, sometimes almost neglected, some smaller countries, such as Switzerland, are also setting about liberalising parts of their gambling markets.

But why care about markets like Switzerland; after all, with ca. 7.6 million inhabitants it is no bigger than Greater London? For Switzerland the answer is easy:

- Switzerland is liberalising without legal pressure – Most EU countries, such as Denmark, France, Italy, … are under pressure from the European Commission and the European Court of Justice to review their gambling legislation in order to comply with EU law. As Switzerland is not a member of the EU, it is under no such pressure but is still considering opening up key parts of its online gambling market. This shows the pressure foreign online offers put on state/licensed operators and on state income.

- Focus on the online casino segment – While most EU countries focus their liberalisation plans on the online betting and poker segments (e.g., France), Switzerland focuses on opening up the online casino segment. Therefore, all casino operators (online and offline), usually neglected in liberalisation plans, should pay close attention to the developments in Switzerland.

- Liberal approach to poker – Unlike in many other states, in Switzerland private operators canorganise cash poker tournaments. In our view, this is reason to hope that the online poker segmentwill also be included in the planned liberalisation.

Content of report:
The report includes detailed analyses of all relevant topics:

- Unique overview of the liberalisation process - Up-to-date information about the ongoing liberalisation process.

- Analyses of all sectors - The report analyses all sectors of the Swiss gambling market: interactive/online gambling, betting, lottery, and casinos.

- Current market figures - Comprehensive market data up to 2008, such as market size and development of gross revenues of all sectors.

- Legal/regulatory and tax information - The report provides detailed explanations of the current legislation and the taxes imposed - it was produced in cooperation with the leading legal experts of the Swiss law firm MME Partners.

- In total, the report has 41 pages and 19 graphics/exhibits.
Note: Product cover images may vary from those shown
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1 Introduction – Switzerland, liberalising markets without EU pressure

2 Key demographic and economic figures

3 Overview of the Swiss gambling market
3.1 Structure and market size
3.2 Legal framework

4 Switzerland’s interactive/online gambling market
4.1 Liberalisation of the interactive/online gambling market
4.1.1 Chronology of the liberalisation discussion
4.1.2 Current status
4.1.3 Critical aspects of liberalisation
4.2 Current legal situation in Switzerland’s interactive gambling market
4.2.1 Legal framework
4.2.2 Legal conflicts – an overview
4.3 Market size and key figures
4.4 Swisslos interactive/online offerings
4.5 Loterie Romande’s interactive/online offerings
4.6 Key foreign players in the Swiss online gambling market

5 The Swiss lottery market
5.1 History and development
5.2 Legal framework
5.3 Market size and key figures
5.4 Retail channels

6 The Swiss betting market
6.1 History and development
6.2 Legal framework
6.3 Betting products
6.4 Market size and key figures

7 The Swiss casino market
7.1 History and development
7.2 Legal framework
7.3 Market size and key figures
7.4 Overview of the casinos in Switzerland

8 Poker in Switzerland
8.1 The legal status of poker
8.2 An overview of the non-casino poker market

9 Key market players
9.1 Swisslos
9.2 Loterie Romande

10 Methodology

11 List of exhibits

12 About MECN and contact

List of exhibits:

Exhibit 1: Core sectors of the Swiss gambling market
Exhibit 2: Size and breakdown of the Swiss gambling market (gross revenues) – 2006 to 2008
Exhibit 3: Examples of Tactilo machines and gross revenue development - 2006 to 2008
Exhibit 4: Development and breakdown of Switzerland’s licensed interactive/online gambling market (gross revenue) - 2005 to 2008
Exhibit 5: Demographics of Swiss online gamblers
Exhibit 6: Official estimates of the unlicensed online gambling market
Exhibit 7: Breakdown of gross revenues of the total Swiss interactive gambling market in 2008
Exhibit 8: Interactive/online offering of Swisslos
Exhibit 9: Localised offerings of online gambling operators for the Swiss market
Exhibit 10: Examples of instant lotteries of Swisslos
Exhibit 11: Development and breakdown of the Swiss lottery market (gross revenues) - 2006 to 2008
Exhibit 12: Breakdown of Swiss lottery market according to operators
Exhibit 13: Examples of lottery retailers
Exhibit 14: Development and breakdown of Swiss betting market (gross revenues) - 2006 to 2008
Exhibit 15: Breakdown of Swiss betting market according to key players
Exhibit 16: Development and breakdown of Swiss casinos (gross revenues) - 2006 to 2008
Exhibit 17: Locations of Swiss Casinos
Exhibit 18: Overview of Swiss casinos – no. of tables, slot machines, and ownership
Exhibit 19: Examples of Swiss casinos
Note: Product cover images may vary from those shown
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