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Innovate Your Company

  • ID: 1267198
  • Book
  • December 2009
  • Region: Global
  • 164 Pages
  • John Wiley and Sons Ltd
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This has a great message: Innovation is critical for the survival of many good companies. What they need is just am idea, excellent innovation management, highly professional external Research & Development support and the capability to market their new offerings well.
Yves de Chaisemartin, Chairman and CEO, Altran Technologies SA

Consulting experience and a solid analysis of trends are the basis for this book, compiled and written by the Chief Executive Officer (CEO) of the consultancy firm, Arthur D. Little. Seven mega trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and from different perspectives, Innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author gives many examples of where these trends will profit from the examples and case studies. The more they understand what will be going on in the mid and long term, the more they are enabled to prepare and act accordingly. 

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Chapter 1: Introduction: Our approach to smart innovation – whatever state the economy is in

Chapter 2: West East shift challenges innovative abilities: This time, Westerners are the ones to adjust

Chapter 3: Efficiency wins when change is just another word for cost pressure

Chapter 4: Rules and regulations point at more state involvement than may be good for rapidly changing economies

Chapter 5: Sustainability is becoming the underlying objective towards innovation and success

Chapter 6: Complexity, often the down side of innovation

Chapter 7: In the middle, but not stuck How a new middle class changes markets for good

Chapter 8: Technology is the essence of innovation – and it′s not only IT

Chapter 9: Outlook: Innovation can be more effective, when whole regions jointly move ahead
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Dr. Michael Träm is the Global Chief Executive Officer (CEO) of Arthur D. Little and Chairman of the Supervisory Board of Altran Germany and Austria. A lawyer by training, Michael has a long and prestigious background in management consulting, having previously held senior positions in A.T. Kearney and Celerant Consulting. Michael Träm has written a number of books including The Value Growers, After the Merger, Spreadheading Growth and The 100 day Myth. He regulary lectures as a guest speaker at several universities, business schools and international business forums.
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