+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Austerity Business. 39 Tips for Doing More With Less

  • ID: 1283060
  • Book
  • April 2010
  • 232 Pages
  • John Wiley and Sons Ltd
1 of 3
We all Face New, Austere Times

Whether you're starting up, surviving, or seeking to dominate your niche, everyone needs to readjust. Based on years of experience at the coalface of running a business, Alex Pratt shows you how less really can be more in terms of:

- Getting your head straight
- Reinvigorating staff with Dunkirk spirit
- Hiring and firing
- Securing your supply lines
- Marketing on a shoestring
- Strategies for future success

Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for business leaders worn down by daily bad news – the age of austerity really can be about thriving, not just surviving.
Note: Product cover images may vary from those shown
2 of 3
About the author.



Part I Attitude.

Tip 1 Face the truth.

Tip 2 Giraffes don't jump.

Tip 3 Adjust your set.

Tip 4 Opportunities don't knock.

Tip 5 Your five a day.

Tip 6 No entrepreneur is an island.

Tip 7 Don't put off 'til tomorrow what you can do today.

Tip 8 Time poverty

Tip 9 Keep the faith.

Tip 10 Patience is a virtue.

Tip 11 A coach in your pocket.

Tip 12 Keep fit.

Part II People.

Tip 13 Musketeers and mercenaries.

Tip 14 Follow the leader.

Tip 15 Abolish slavery.

Tip 16 It's good to work.

Tip 17 Don't hire and hope.

Tip 18 One size doesn t fit all.

Tip 19 Meeting the challenge.

Part III Customers.

Tip 20 Good value.

Tip 21 Sell your socks off.

Tip 22 Keep on marketing.

Tip 23 Price for victory.

Tip 24 Care for your customers.

Tip 25 Word of mouth and mouse.

Tip 26 Get yourself connected.

Tip 27 Forget out–of–focus groups.

Tip 28 On with the show.

Tip 29 Your word is your brand.

Part IV Strategy.

Tip 30 Dredge the pond.

Tip 31 You won't save your way to success.

Tip 32 Bread today, jam tomorrow.

Tip 33 Waste not, want not.

Tip 34 Secure your supply lines.

Tip 35 Focus, focus, focus.

Tip 36 Assume makes an ass .

Tip 37 No surprises.

Tip 38 Avoid perfection.

Tip 39 KISS.

Note: Product cover images may vary from those shown
3 of 3
Alex Pratt
Note: Product cover images may vary from those shown