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Deodorants in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292715
Despite self-imposed home seclusion and fewer trips to brick-and-mortar stores during the height of the pandemic in 2020 retail value sales of deodorants saw healthy growth. The category is somewhat cushioned by the fact that deodorants are used on a daily basis and are widely distributed. Moreover, as consumers prioritised necessities deodorants was somewhat cushioned from the worst effects of the pandemic compared to other beauty and personal care products.

The Deodorants in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Deodorants sees healthy growth as consumers prioritise health in 2020
  • Accessibility and improving hygiene helps to boost sales in 2020
  • Competition is led by foreign brands in 2020

RECOVERY AND OPPORTUNITIES
  • Sales set to decelerate but continue growing during the forecast period
  • New product development and investment in advertising expected over the forecast period
  • Discounting campaigns likely as consumers remain prices sensitive over the forecast period

CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2015-2020
  • Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 7 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources