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Health and Wellness in Finland

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    Report

  • 60 Pages
  • November 2023
  • Region: Finland
  • Euromonitor International
  • ID: 1292788
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wellbeing wanted from tea
  • Organic holds first place within health and wellness hot drinks in 2022
  • No sugar hot drinks prove more popular in 2022
PROSPECTS AND OPPORTUNITIES
  • Private label sophistication taps into health and wellness trend
  • Plant-based offers promise in health and wellness hot drinks to 2027
  • Dairy free to see rising demand over the forecast period, but overall interest in health and wellness hot drinks may be boosted further by a health tax
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Appeal of functionality
  • 2022 sees no sugar in the lead in health and wellness soft drinks
  • Weight management boosted by obesity concerns
PROSPECTS AND OPPORTUNITIES
  • Natural trend offers growth potential
  • Energy boosting claim offers potential in health and wellness soft drinks to 2027
  • Promising outlook for good source of antioxidants and health and wellness soft drinks overall if Finland introduces health tax
CATEGORY DATA
  • Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health claims spilling into more snacks categories due to popularity of xylitol
  • 2022 sees gluten free in the lead in health and wellness snacks
  • Meat free is the best performing claim in health and wellness snacks in 2022
PROSPECTS AND OPPORTUNITIES
  • Lower fat products gain in popularity, but flavour and texture remain key
  • Vegan to rise in popularity in health and wellness snacks over the forecast period
  • Providing a good source of vitamins set to be important over forecast period
CATEGORY DATA
  • Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 19 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 20 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 23 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • No sugar content leaping forward
  • 2022 sees lactose free in the lead in health and wellness dairy products and alternatives
  • Immune support records positive performance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
  • Growing interest in lower fat and salt content going forward
  • Plant-based most promising in health and wellness dairy products and alternatives to 2027
  • High fibre shows promise during forecast period
CATEGORY DATA
  • Table 24 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 26 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 27 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 28 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Local rapeseed a trusted superfood
  • Gluten free leads health and wellness cooking ingredients and meals in 2022
  • Increased interest in animal welfare and the environment boosts plant-based claim
PROSPECTS AND OPPORTUNITIES
  • Lower or no sugar and salt content expected to see expansion
  • Lactose free shows notable promise in health and wellness cooking ingredients and meals
  • Skin health shows potential within cooking ingredients and meals
MARKET DATA
  • Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Oat boom enriching Finns’ diet with high fibre content
  • Gluten free leads health and wellness staple foods in 2022
  • Plant-based boosted within health and wellness staple foods in 2022 as consumers opt for different diets
PROSPECTS AND OPPORTUNITIES
  • The growing power of the Heart Symbol
  • Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
  • Dairy free shows promise
CATEGORY DATA
  • Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027