How Women Mean Business. A Step by Step Guide to Profiting from Gender Balanced Business

  • ID: 1343945
  • Book
  • 424 Pages
  • John Wiley and Sons Ltd
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Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step. John J. Harris, Chairman and CEO, Nestlé Waters

This book is the best overview of the extraordinary business opportunity women represent. Julie Gilbert, Founder and CEO, Wolf

  How Women Mean Business is a must–read for any manager. Emilio Umeoka, President, Microsoft Asia Pacific

How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century. Cherie Blair

A must–read for any leader wanting to use gender differences as a strategic lever to develop their business. Jean–Pascal Tricoire, President and CEO, Schneider Electric

Business Needs a Better Balance of Women and Men

All the evidence shows that balance leads to more innovation and better business performance after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen.

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Part I: Audit.

Chapter 1: What s the Balance?

Chapter 2: What Do Others Do?

Chapter 3: What Do We Say?

Part II: Awareness.

Chapter 4: Why Should Business Care?

Chapter 5: Leading Gender Bilingual.

Chapter 6: Working Gender Bilingual.

Chapter 7: The Action Plan.

Part III: Alignment.

Chapter 8: Training.

Chapter 9: Talent.

Chapter 10: Markets.

Part IV: Sustain.

Chapter 11: Communicating.

Chapter 12: Measuring.

Chapter 13: Rewarding.





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Avivah Wittenberg–Cox, CEO of the leading gender consultancy, 20–first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.

This lively, hands–on guide is packed with research and case studies showing how some of the world s biggest blue–chip firms have profited by balancing their businesses.

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