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The Responsibility Revolution. How the Next Generation of Businesses Will Win

  • ID: 1368566
  • Book
  • April 2010
  • 240 Pages
  • John Wiley and Sons Ltd
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"Points towards true north for our evolution to the next revolution in business."

—Walter Robb, President and COO, Whole Foods Market

In The Responsibility Revolution, Jeffrey Hollender, co–founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future.

Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for building financially, socially, and environmentally sustainable organizations. The Responsibility Revolution brings together a potent mix of corporate giants, big brands, and emerging companies—from pioneers in sustainability to those now forging their own path—including Nike, Timberland, eBay, IBM, Marks & Spencer, Patagonia, Novo Nordisk, Organic Valley, Etsy, Linden Lab, and Seventh Generation. Revealing how these top businesses redefine what it means for companies to act responsibly, each chapter offers new models for buildingthe kind of exemplary companies that will thrive in this new era ofsustainability.

This is a first–of–its–kind book for leaders, entrepreneurs, managers,and change agents everywhere. Filled with fresh ideas and actionable strategies, The Responsibility Revolution shows how to commit yourcompany to a socially and environmentally responsible business and culture—one that not only competes on values, but wins.

"Building a sustainable enterprise requires the artful balance of making tough choices and having big ideas. In The Responsibility Revolution, Hollender and Breen throw down the gauntlet to all of us to create better corporations that also create a better world."
—Tim Brown, CEO, IDEO, and author, Change By Design

"The Responsibility Revolution delivers a truckload of examples for growing a company that benefits society as well as shareholders. I only wish we had its real–world lessons when we launched Ben & Jerry′s."
—Ben Cohen, co–founder, Ben & Jerry′s

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Foreword (Peter Senge).

Preface: The Responsibility Revolution: Our Manifesto.

1 The Responsibility Revolution Takes Off.

2 The Company Takes on a Mission: “Doing Work That Matters” Matters Now More Than Ever.

3 Not a Company, But a Community: A Blueprint for Unleashing People′s Potential.

4 Make It Transparent: In a See–Through World, It Doesn′t Pay to Be Opaque.

5 Authentically Good: Building the Mission into Every Part of the Business.

6 The Cooperative Company: Building Profits and Solving Problems Through Mass Collaboration.

7 Beyond Responsibility: The Case for Corporate Consciousness.




About the Authors.

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Jeffrey Hollender
Bill Breen
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