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Social Innovation, Inc.. 5 Strategies for Driving Business Growth through Social Change. Edition No. 1

  • ID: 1428349
  • Book
  • November 2010
  • 256 Pages
  • John Wiley and Sons Ltd

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

  • Explains the fundamental shift in the role of business in society, from social contract to social capital market
  • Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
  • Offers step-by-step guidance for creating economic value through positive social change

Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Note: Product cover images may vary from those shown

Introduction ix

Part I The New Economics of Social Change 1

1 The Rise of the Social Capital Market 3

2 Responsibility is Not a Strategy 17

3 Corporate Social Innovation 29

Part II Five Strategies For Corporate Social Innovation 49

4 Strategy One: Create Revenues Through Submarket Products and Services 51

5 Strategy Two: Enter New Markets Through Backdoor Channels 73

6 Strategy Three: Build Emotional Bonds with Customers 91

7 Strategy Four: Develop New Pipelines for Talent 107

8 Strategy Five: Influence Policy Through Reverse Lobbying 127

Part III The Roadmap to Social Innovation 145

9 Creating a Culture of Social Innovation 147

10 The Formula for Social Innovation 159

11 Implications of the Social Capital Market 175

Notes 185

Acknowledgments 217

About the Author 219

Index 221

Note: Product cover images may vary from those shown
Jason Saul
Note: Product cover images may vary from those shown