"TJ Walker takes the fear factor out of speaking to the media and live audiences and clearly explains the secrets of great communicators like Reagan and Clinton. The best part is, what he teaches you really works when you put it to practice."
Hakan Lindskog, Time Life
"TJ′s latest book is chock–full of helpful hints that will help anyone who reads it!"
David Winters, Wintergreen Fund
"TJ Walker is the leading media trainer in the world."
Stu Miller, Producer, Viacom
"TJ Walker′s single–minded devotion to presentation training has made him the #1 expert for executives seeking guidance on speaking to the public and media."
Bob Bowdon, Anchor/Reporter, Bloomberg TV
"Over the years, I′ve been a fan of TJ Walker and his rigorous approach to media training. TJ is clearly a veteran of the broadcast and print interview world and his tips are well worth reading. I know I′ve learned some new strategies."
Edward Aloysius Moed, Peppercom, Inc.
"TJ Walker was able to help my entire team operate more efficiently [and] maximize their message penetration to their audience."
Michael Gallant, EMC
PART ONE First Thing First 1
Chapter 1 Your Introduction 3
Chapter 2 The Tone 7
Chapter 3 Tailoring Your Speech 11
Chapter 4 Kicking Things Off 15
Chapter 5 The Game Plan 21
Chapter 6 Revenge of the Nerves 25
Chapter 7 Supplementary Materials 29
Chapter 8 Practice Makes Perfect 33
Chapter 9 Your Appearance 37
PART TWO The Presentation 43
Chapter 10 Visual Aids 45
Chapter 11 Stage Presence 51
Chapter 12 Damned if You Do, Damned if You Don t 59
Chapter 13 Testing . . . 1, 2, 3 . . . 65
Chapter 14 Audience Participation 71
Chapter 15 Timing Is Everything 77
Chapter 16 Don t Panic 85
Chapter 17 Technical Difficulties 89
Chapter 18 May I Have Your Attention, Please? 95
Chapter 19 Uh . . . Um . . . 101
Chapter 20 Linguistics 107
Chapter 21 Get to the Point 111
Chapter 22 The Q&A 115
Chapter 23 Questions from the Audience 121
PART THREE Tips, Tricks, and Other Sage Advice 127
Chapter 24 Time Crunch 129
Chapter 25 Develop the Art 137
Chapter 26 Time Trap 141
Chapter 27 10 Public Speaking Do s and Don ts 147
Chapter 28 Trust Me on This 151
Chapter 29 My Final Speaking Tip 155
Chapter 30 A Final Word 159
About the Author 163
Presentation Notes 165