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Lamar Advertising Company (LAMR) - Financial and Strategic SWOT Analysis Review

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    SWOT Analysis

  • 35 Pages
  • June 2021
  • GlobalData
  • ID: 1494980
1h Free Analyst Time
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Lamar Advertising Company (LAMR) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the publisher to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:
  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - Analyst’s summarization of the company’s business strategy.
  • SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
  • Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
  • Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Lamar Advertising Company (Lamar) is an outdoor advertising company that owns and operates outdoor advertising and logo sign displays. Through partnering with individuals and businesses, it leases space for advertising on billboards, buses, shelters, benches, logo plates, and airport terminals. The company also offers fully integrated services ranging from ad copy production to placement and maintenance. Lamar leases space on digital billboards on major traffic arteries and city streets. The company serves customers in restaurants, service, healthcare, retailers, entertainment/sports¸ automotive, gaming, education, financial, telecommunications, and real estate industries in the US, Canada, and Puerto Rico. Lamar is headquartered in Baton Rouge, Louisiana, the US.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
  • The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
  • The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
  • Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
  • Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
  • Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Section 1 - About the Company
  • Lamar Advertising Company - Key Facts
  • Lamar Advertising Company - Key Employees
  • Lamar Advertising Company - Key Employee Biographies
  • Lamar Advertising Company - Key Operational Employees
  • Lamar Advertising Company - Major Products and Services
  • Lamar Advertising Company - History
  • Lamar Advertising Company - Company Statement
  • Lamar Advertising Company - Locations And Subsidiaries
  • Head Office
  • Other Locations & Subsidiaries

Section 2 - Company Analysis
  • Company Overview
  • Lamar Advertising Company - Business Description
  • Product Category: Billboard Advertising
  • Performance
  • Product Category: Logo Advertising
  • Performance
  • Product Category: Transit Advertising
  • Performance
  • R&D Overview
  • Lamar Advertising Company - Corporate Strategy
  • Lamar Advertising Company - SWOT Analysis
  • SWOT Analysis - Overview
  • Lamar Advertising Company - Strengths
  • Lamar Advertising Company - Weaknesses
  • Lamar Advertising Company - Opportunities
  • Lamar Advertising Company - Threats
  • Lamar Advertising Company - Key Competitors

Section 3 - Company Financial Ratios
  • Financial Ratios - Capital Market Ratios
  • Financial Ratios - Annual Ratios
  • Performance Chart
  • Financial Performance
  • Financial Ratios - Interim Ratios
  • Financial Ratios - Ratio Charts

Section 4 - Appendix
  • Methodology
  • Ratio Definitions
  • About the Publisher
  • Contact the Publisher
  • Disclaimer

List of Tables
  • Lamar Advertising Company, Key Facts
  • Lamar Advertising Company, Key Employees
  • Lamar Advertising Company, Key Employee Biographies
  • Lamar Advertising Company, Key Operational Employees
  • Lamar Advertising Company, Major Products and Services
  • Lamar Advertising Company, History
  • Lamar Advertising Company, Subsidiaries
  • Lamar Advertising Company, Key Competitors
  • Lamar Advertising Company, Ratios based on current share price
  • Lamar Advertising Company, Annual Ratios
  • Lamar Advertising Company, Interim Ratios
  • Currency Codes
  • Capital Market Ratios
  • Equity Ratios
  • Profitability Ratios
  • Cost Ratios
  • Liquidity Ratios
  • Leverage Ratios
  • Efficiency Ratios

List of Figures
  • Lamar Advertising Company, Performance Chart (2016 - 2020)
  • Lamar Advertising Company, Ratio Charts



Companies Mentioned

A selection of companies mentioned in this report includes:

  • OUTFRONT Media Inc.
  • JCDecaux
  • Intersection Parent Inc
  • Commuter Advertising, Inc.
  • Clear Channel Outdoor Holdings Inc