Kellogg Co in Packaged Food (World)

Kellogg Co is a leading US breakfast cereals and savoury snacks company. During the Coronavirus pandemic, increased at-home cooking and hometainment gave rise to strong 2020 performance growth for most major brands. To combat its high-sugar and artificial perception, Kellogg has been actively picking up healthier segments like muesli and granola as well as protein/energy bars. Kellogg has also sharpened its natural plant-based positioning to win affinity from the growing flexitarianism trend.

The publisher’s Kellogg Co in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.