+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

RTDs in Turkey

  • PDF Icon

    Report

  • May 2021
  • Region: Turkey
  • Euromonitor International
  • ID: 1541748
Sales of RTDs remained too low to record in Turkey in 2020. However, it is thought that COVID-19 had a negative impact on the category in this year. As tourists are amongst the main consumers, and tourist arrivals plummeted due to travel restrictions, this limited sales, along with price sensitivity amongst local consumers.

The publisher's RTDs in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN TURKEY2020 IMPACT
RECOVERY AND OPPORTUNITIES
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

ALCOHOLIC DRINKS IN TURKEY
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES
  • Outlook

MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER
SOURCES
  • Summary 2 Research Sources