Strategic Opportunities Within Private Label in Tissue and Hygiene

This report explores growth opportunities for private label in tissue and hygiene. In mature markets like Western Europe and North America, private label’s share is high, due to the structure of the retailing landscape, and manufacturers now have to focus on value-added innovations to find growth. In all other regions, however, private label’s share is growing more rapidly, due to lower penetration levels and shifting economic conditions.

The author's Strategic Opportunities Within Private Label in Tissue and Hygiene global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.