The fast food available in Germany is cheap and extremely diverse. There are many sausage stands, specialty stands and imbisses available and there is the possibility of choosing from w wide variety of food from diverse origins. Turkish fast food is an extremely popular option in Germany.
The German fast food industry is comprised of Quick Serving Restaurants as well as mobile and street vendors segment. The QSR segment is the largest market segment in the country and accounts for almost 60 percent of the entire industry. The German fast food industry is expected to decelerate in the coming years, with Burger King and Yum Brands maintaining a major share of the market.
Taiyou Research presents an analysis of the Fast Food Market in Germany. The report includes the following:
- An overview of the fast food industry worldwide and the impact of globalization on this market.
- Fast food market value, volume, segmentation and market statistics of the industry in Germany.
- How competition is shaping the fast food market in Germany.
- The major players in the German fast food market such as Burger King Corporation, McDonald's Corporation, Yum Brands, and the Nordsee Group. The analysis includes a SWOT analysis of the major players as well.
- Analysis of the major fast food chains in Germany such as Vapiano, Wienerwald, amongst others.
- Market forecast for the fast food industry in Germany. Forecast period covered by this report is 2010 - 2015.
Being a major contributor to the food retail business, the market for fast food in Germany is analyzed by Taiyou Research in this in-depth profile of the industry.
2. Overview of the Fast Food Industry
2.1 What is Fast Food?
2.2 History of Fast Food
2.3 Types of Fast Food
2.4 Globalization of the Fast Food Industry
2.5 Fast Food under Criticism
2.5.2 Health Issues with Fast Food
2.5.3 Packaging Issues with Fast Food
3. Fast Food Market in Germany
3.1 Industry Definition
3.2 Market Profile
3.3 Market Value & Volume
3.4 Industry Segmentation
4. Competitive Landscape
5. Major Players
5.1 Burger King Corporation
5.1.1 Company Overview
5.1.2 Business Segments
5.1.3 Major Products & Services
5.1.4 Financial Analysis
5.1.5 SWOT Analysis
5.2 McDonald's Corporation
5.2.1 Company Overview
5.2.2 Business Segments
5.2.3 Major Products & Services
5.2.4 Financial Analysis
5.2.5 SWOT Analysis
5.3 Yum! Brands, Inc.
5.3.1 Company Overview
5.3.2 Business Segments
5.3.3 Major Products & Services
5.3.4 Financial Analysis
5.3.5 SWOT Analysis
5.4 Nordsee Group
6. Fast Food Chains in Germany
7. Fast Food in Germany: Market Forecast