This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations.
- Teaches how to discover, construct and refine models that are useful in business situations
- Teaches how to design, discover and develop the data necessary for mining
- Provides a practical approach to mining data for all business situations
- Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data
- Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.
Dorian Pyle is Chief Scientist and Founder of PTI (www.pti.com), which develops and markets PowerhouseT predictive and explanatory analytics software. Dorian has over 20 years experience in artificial intelligence and machine learning techniques which are used in what is known today as "data mining or "predictive analytics. He has applied this knowledge as a consultant with Knowledge Stream Partners, Xchange, Naviant, Thinking Machines, and Data Miners and with various companies directly involved in credit card marketing for banks and with manufacturing companies using industrial automation. In 1976 he was involved in building artificially intelligent machine learning systems utilizing the pioneering technologies that are currently known as neural computing and associative memories. He is current in and familiar with using the most advanced technologies in data mining including: entropic analysis (information theory), chaotic and fractal decomposition, neural technologies, evolution and genetic optimization, algebra evolvers, case-based reasoning, concept induction and other advanced statistical techniques.