The book contains boxes covering special interest items including one page biographies of famous creative individuals and activities for a group or individual to test and/or encourage creativity, as well as references to internet sites relating to creativity.
- Breaks down the major theories about creativity but doesn't restrict to a singular perspective- Includes extensive citations of existing literature- Textbook features included (i.e., key terms defined)
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Chapter 1: Cognition and Creativity
Chapter 2: Developmental Trends and Influences on Creativity
Chapter 3: Biological Perspectives on Creativity
Chapter 4: Health and Clinical Perspectives
Chapter 5: Social, Attributional, and Organizational Perspectives
Chapter 6: Educational Perspectives
Chapter 7: History and Historiometry
Chapter 8: Culture and Creativity
Chapter 9: Personality and Motivation
Chapter 10: Enhancement and the Fulfillment of Potential
Chapter 11: Conclusion
Mark Runco has studied creativity and innovation for 35 years. He holds a PhD in Cognitive Psychology and is Professor at the University of Georgia, as well as Distinguished Research Fellow at the American Institute for Behavioral Research and Technology. His PhD is in Cognitive Psychology from the Claremont Graduate School. He also earned his MA and his BA from Claremont. He is founding Editor of the Creativity Research Journal and is on the Editorial Board of Creativity and Innovation Management, the Journal of Creative Behavior and various other academic journals. He is co-editor of the Encyclopedia of Creativity (1999, 2011) and in 2015 he collaborated with the International Center for Studies in Creativity to introduce two new academic journals, Business Creativity and the Creative Economy and the Journal of Genius and Eminence.
Dr. Runco was Adjunct Professor at the Norwegian School of Economics and Business Administration and the Torrance Professor and Director of the Torrance Creativity Center at UGA. He is Past President of the American Psychological Association's Division 10.
Dr. Runco has published over 200 articles, chapters, and books on creativity and innovation.