e.biz

  • ID: 1759906
  • Book
  • 224 Pages
  • Elsevier Science and Technology
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E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

- First textbook on e-business aimed at CS/IS students
- Takes a strategic rather than a technological approach
- Presents a straightforward analysis of the e-business scene without the jargon and the hype.

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Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index
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Sampson, Geoffrey
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