+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)



  • ID: 1764169
  • Book
  • April 1999
  • 388 Pages
  • Elsevier Science and Technology
1 of 3
Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior.

- Incorporates social psychology, political science, sociology, child development, and the growing field of communications- Presents tables and graphs clarifying theories and linking sets of data- Paints concise portraits of the role of television in entertainment, politics, and child-rearing- Contains background for dozens of lectures and articles- Contains a comprehensive bibliography of more than 1000 citations, many recent

Please Note: This is an On Demand product, delivery may take up to 11 working days after payment has been received.
Note: Product cover images may vary from those shown
2 of 3

The Industry and the Audience Three Eras. The Main Means. Assembled to Monitor

Manufacturing the World Decisions, Stories, and Viewers The Political Medium Public Thought and Action

Of Time and Content Scholastic Performance Antisocial Behavior

Note: Product cover images may vary from those shown
3 of 3
Comstock, George
George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.
Scharrer, Erica
Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.
Note: Product cover images may vary from those shown