- Incorporates social psychology, political science, sociology, child development, and the growing field of communications
- Presents tables and graphs clarifying theories and linking sets of data
- Paints concise portraits of the role of television in entertainment, politics, and child-rearing
- Contains background for dozens of lectures and articles
- Contains a comprehensive bibliography of more than 1000 citations, many recent
The Industry and the Audience Three Eras. The Main Means. Assembled to Monitor
Manufacturing the World Decisions, Stories, and Viewers The Political Medium Public Thought and Action
Of Time and Content Scholastic Performance Antisocial Behavior
George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.
Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.