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Smart Giving Is Good Business. How Corporate Philanthropy Can Benefit Your Company and Society

  • ID: 1842615
  • Book
  • April 2011
  • 288 Pages
  • John Wiley and Sons Ltd
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In this groundbreaking resource, Curt Weeden a noted expert on corporate giving shows how to strategically plan, manage, and evaluate corporate contributions so that giving not only serves society but also delivers a return to the companies doing so. Throughout the book, Weeden makes the case for corporate responsibility with a common sense approach that′s relevant to any business.

Weeden addresses questions commonly asked by decision makers, explaining that there are thirteen hurdles that conspire to put a damper on a corporation′s decision to give. Smart Giving provides clear answers explaining why a business should carve out a portion of its revenue and resources to assist causes and the nonprofits that support them. The book answers how much of a company′s pretax profits should be used for such purposes and what conditions should be in place in order to justify the use of corporate resources for support of nonprofit organizations. It outlines the circumstances needed to ensure a corporation′s philanthropy is properly aligned with its business purposes, and how to put in place a clear strategy and process of corporate giving. The book shows why CEOs and other senior executives should openly endorse smart giving that yields a beneficial ROI for society and the business itself. Weeden also describes how to provide competent oversight once a strategy is in place. These are the essential lynchpins that can make the difference between a lackluster, largely irrelevant giving program and a vibrant, meaningful venture.

Smart Giving Is Good Business offers a potent prescription for linking and aligning business to causes that, when served well, will preserve our essential quality of life.

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Introduction: Why More Corporations Are Giving Less.

1. Why Should a Business Give at All?

2. What′s the Right Amount to Give?

3. Who Decides What Gets Funded?

4. What′s the Right Role for the CEO?

5. Who Should Administer Company Donations?

6. Does a Company Need a Foundation?

7. Should a Company Donate Products or Services?

8. How Much Should a Company Donate for Dinners and Events?

9. Should a Company Fund the United Way, or Are There Better Alternatives?

10. How Should a Company Respond to a Disaster?

11. Can a Company Measure What Works?

12. How Should a Company Communicate Its Contributions Commitments?

13. What If a Company′s Profits Tank?

14. Conclusion: The Nun′s Tzedakah.


About the Author.

Businesses Index.

Nonprofit Organizations Index.


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Curt Weeden
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