"This book is very practical and helpful to the therapist who wants to make a change and feels a bit overwhelmed with the possibilities. The section on choosing a niche was illuminating and very exciting to me. I found it helpful to have the training options outlined so clearly, and the marketing section was extremely useful as well."
- Shelley R. Cohen, LCSW, Beverly Hills, CA
"This book has sparked a renewed passion for my work as I have struggled the past couple of years with how to incorporate coaching into my psychotherapy practice. I knew there must be a way to do it but lacked the 'how to.' Based on his years of experience and real insight, David Steele supplies the necessary tools to do so effectively as well as invaluable strategies to help avoid the pitfalls. Without hesitation, I highly recommend this as a book that you will return to time and time again as a handbook for your private practice as a therapist/coach."
- Sharon O'Farrell, MIHA, Navan, Ireland
A hands-on guide to helping therapists make the transition to a successful coaching practice
Written for therapists by a therapist, From Therapist to Coach provides a convenient road map for professionals considering expanding or transitioning their practice to coaching.
Drawing from his experience in providing relationship coach training to over 5,000 therapists, David Steele takes a practical approach to building a successful coaching business through traditional and creative strategies such as marketing, getting clients, choosing a niche, and much more.
Here, therapists will find:
A look at the differences between therapy and coaching
Examples and insights that therapists can easily (and sometimes humorously) relate to
Details on setting fees; enrolling clients; maximizing private practice income; finding training; and much more
A focus on creative group services and business models suited to the various specialties and niches of personal coaching
Guidance on how much to bill for services
With insight on the mistakes and pitfalls to avoid along the way, From Therapist to Coach is rich with examples, providing tips and practical steps to help clinicians in private practice move forward in their journey towards professional satisfaction.
CHAPTER ONE From Frustrated Therapist to Successful Coach 1
A burned-out therapist discovers coaching and builds a successful coaching business in three months.
CHAPTER TWO Comparing Coaching and Therapy 11
What is coaching and how is it similar to and different from therapy? How are therapy clients and a therapy practice different from coaching clients and a coaching practice?
CHAPTER THREE How to Become a Coach 37
Do you need coaching training? How do you fi nd training that doesn’t duplicate what you already know? How can you be a coach and a therapist?
CHAPTER FOUR Integrating Coaching into Your Therapy Practice 61
How will you set your fees? Do you need different liability insurance? What are the legal implications? Can you bill medical insurance for coaching? Do you need different forms for coaching? How are coaching sessions different from therapy sessions? Do you market your coaching services differently?
CHAPTER FIVE Choosing Your Coaching Niche 77
What is a niche? The benefi ts of choosing a niche. How do you choose a niche? How to own your niche. Can you coach more than one niche?
CHAPTER SIX Designing Your Service Delivery System 97
How to use market research to guarantee your success. Designing a service delivery system to meet the needs of your niche. How to create packages, programs, and products for your niche.
CHAPTER SEVEN Marketing Your Coaching Practice 115
What not to do. Does marketing create clients? Marketing versus enrollment. Basic marketing strategies. How to market creatively, effectively, and affordably.
CHAPTER EIGHT How to Enroll Clients for Your Coaching Practice 151
How getting coaching clients differs from getting therapy clients. Selling versus enrollment. Conducting an effective enrollment conversation. How to get a client whenever you want.
CHAPTER NINE Building a Successful Coaching Business 165
Becoming an entrepreneur. How to get paid what you’re worth. Promoting client loyalty and longevity. Maximizing your private practice income. How to have fun, play large, and retire smiling.
A. Selected resources for building your coaching business 175
14 Compelling reasons to use a professional coach 177
C. A short history of coaching for clinicians 181
D. Six stages of client readiness for change 187
E. Beyond psychotherapy: working outside the medical model 193
ABOUT DAVID STEELE 201