- Covers practical user experience best practices for the global environment- Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world- Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
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Chapter 1: The Start of the Journey
Chapter 2: It's a New World
Chapter 3: Culture and UX
Chapter 4: Building Cultural Awareness
Chapter 5: Global Companies and Global Strategies
Chapter 6: Effective Global Teams
Research in the Field
Bringing it Home
Design for a Global Audience
Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.
Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US "Section 508 accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.
Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter "Dimensions of Usability in Content and Complexity turns up on so many course reading lists.
Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong.
Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals' Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a "Usability Kit with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong