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American Wheels, Chinese Roads. The Story of General Motors in China. Edition No. 1

  • ID: 1958039
  • Book
  • July 2011
  • Region: China, United States
  • 227 Pages
  • John Wiley and Sons Ltd
How could one company - General Motors - meet disaster on one continent and achieve explosive growth on another at the very same time?

While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. 

No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for - and competes in - the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?

General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.

China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores. 

Note: Product cover images may vary from those shown
Acknowledgments ix

Introduction 1

Part One Rules of the Chinese Road 5

1 Scaling New Heights 7

2 Many Detroits 13

3 Getting a Foothold - In Quicksand 17

4 The Back Door 23

5 The Hook 31

6 A Reality Show 41

Part Two Pole Position, Yellow Flags 51

7 The Kit Price 53

8 Putting Shanghai First 65

9 Signing the Deal 73

10 Two Sons 81

Part Three Negotiating the Obstacle Course 91

11 The Launch 93

12 Fiefdoms 105

13 Paper Cups 115

14 The Chery Surprise 125

15 Porsches and Sweet Potatoes 137

16 Getting Their Arms Around China 147

Part Four Quick Acceleration, Then a Tight Corner 155

17 The Best and Worst of Times 157

18 Miniature Vehicles 167

19 A Chill Wind 175

20 The Favor 179

Part Five The End of the Beginning 189

21 A Memory Palace 191

22 The Great Tide 195

23 Electric Cars and Elevators 205

Conclusion: The End of the Beginning 213

Index 219

Note: Product cover images may vary from those shown
Michael J. Dunne
Note: Product cover images may vary from those shown
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