In this candid and accessible book, internet entrepreneur Sarah Prout reveals how anyone, with any level of experience, can build a successful online business and harness the power of influence with social media. She shares her tried-and-tested methods for networking and attracting subscribers and followers, debunks social media myths, road-tests a range of different business models, and gives you all the inspiration and power tips you’ll need to get your online business - and bank account - thriving in no time.
1 My entrepreneurial adventures so far.
2 From passion to profits - the path to prosperity.
3 Five online business myths dispelled.
4 How to create a successful brand.
5 Websites 101 - the essential elements.
6 Social media and your business.
7 How to win friends and influence people.
8 Monetisation models for success.
9 The effects of online empowerment.
10 The ultimate sales page checklist.
11 The art of shameless self-promotion.
12 The importance of philanthropy.
13 Measuring your success.
14 Industry-based social media success models.
15 Entrepreneurial lifestyle design.
Useful online resources.