What You Need to Know about Starting a Business

  • ID: 2000015
  • Book
  • 216 Pages
  • John Wiley and Sons Ltd
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Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else?

Now is your chance. Starting up a business has never been more exciting.

This book explains what you really need to know to make your business a success:
- How you'll know if you've got a good idea
- The practicalities of setting up a company
- How to manage the money
- How to sell what you do
- How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon's Den full of confidence.

Introduction

Chapter 1 - The Idea

Chapter 2 - The Business Plan

Chapter 3 - Systems, Tools and Legalities

Chapter 4 - Money

Chapter 5 - Sales & Marketing

Chapter 6 - People

Chapter 7 - Growth and Staying Power

Chapter 8 - Lifestyle
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Introduction 1

1 The Idea 7

2 The Business Plan 37

3 Laws and Systems 63

4 The Money Bit 81

5 Sales and Marketing 105

6 People 135

7 Growth and Durability 157

8 Lifestyle Matters 177

Index 205
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Kevin Duncan
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