Corporate Strategies in Major Appliances: M&A Fever is Not Over

  • ID: 2012183
  • Report
  • 56 pages
  • Euromonitor International
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The shopping spree continues in major appliances, buoyed first by large players that emerged from the economic crisis with a strong cash position to shop around. The second wave has come from Asian players, which strengthened by the dynamism in their local markets and aided by subsidies wanted to expand their geographic footprint by leveraging on stronger brands. A third wave is starting with players acquiring tech-savvy companies that will help them to strengthen in the “smart” industry.

The Corporate Strategies in Major Appliances: M&A Fever is Not Over global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Corporate Strategies in Major Appliances: M&A Fever is Not Over

January 2017
Introduction
The Operating Environment
Competitive Situation
Future Prospects
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The shopping spree continues in major appliances, buoyed first by large players that emerged from the economic crisis with a strong cash position to shop around. The second wave has come from Asian players, which strengthened by the dynamism in their local markets and aided by subsidies wanted to expand their geographic footprint by leveraging on stronger brands. A third wave is starting with players acquiring tech-savvy companies that will help them to strengthen in the “smart” industry.

Uncertainty is the new normal

While recovery was seen in many markets, others, many of which were previous growth drivers, namely Brazil, Russia and Indonesia, experienced strong slowdowns or even declines in major appliances in 2016. Thus the industry became accustomed to uncertainty, which is now the new normal.

Growth in major appliances will be slower

Part of this new normal is also slower growth rates globally. Previously annual growth rates hovered in the medium to upper single digits at global level, over 2011-2016, however, the market is getting used to year-on-year growth rates in the lower single digits.

The market became more consolidated in the last five years

As the pace of recovery from the global recession differed through the various markets, consumer appliance manufacturers started to look for growth opportunities where they were rising. In many cases, this was achieved via M&A activity, particularly through the purchase of local competitors in growth markets, notably in Asia Pacific and Latin America.

Asia looks for its piece of the global pie through M&A

The new competitive scenario is seeing companies in growth markets who are cash strong ready and eager to find a global position for themselves by entering developed markets where traditional manufacturers are already well positioned. Thus, not only is the widening of a geographic footprint the main reason behind M&A but so is finding synergies in the other company’s capabilities, for example in technological advancements, a strong global brand image or a well-established online sales, payment or communication platform.

Searching for growth beyond the traditional

With smart appliances increasing in popularity, entering the category through the acquisition of a tech company that can help to achieve this is a becoming a core objective for appliance manufacturers.
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