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The Self-adhesive Label Market in Western Europe

  • ID: 2013269
  • Report
  • Region: Europe, Western Europe
  • Vandagraf International Limited
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This report is a comprehensive update of the existing multi-client report published by Labels & Labelling Consultancy in February 2000. Since then, there has been a great deal of change going on in the labels sector. The market for self-adhesive labels in Western Europe has risen to around 3.9 billion sq. metres p.a and is continuing to grow at between 5% and 6% annually, while filmic label materials continue to achieve double digit annual growth. Although overall label growth has slowed since the mid 1990s and business is arguably getting tougher, significant opportunities (and also threats) exist for label converters, raw materials suppliers, equipment builders and investors.

In the face of increasing competition and tighter margins label companies can look for niche opportunities and ways to create added value in terms of product offerings (eg: smart labels, anti-counterfeit labels) and also enhanced levels of service (eg: supply chain management, logistics labels). Technological developments have also been significant with a dramatic increase in automation, particularly in pre-press and digital press design.

Not to mention the rapid growth of the internet and e-purchasing. Meanwhile the convergence of the labels and packaging sectors is ongoing and the industry is seeing further consolidation. The aim of this report is to inform those who want and need to understand, not only the numbers and trends, but also the actual driving forces behind the rapid evolution of the labels sector.

Who should buy this report - packaging converters, label converters, raw materials suppliers, packaging/labels equipment suppliers and brand owners.

Topics to be covered:

- Self-Adhesive Label and Labelstock markets – Materials (paper, filmics, synthetics) and finished labels - Historical evolution and forecasts

- Driving Forces in the label industry (globalisation, industry consolidation, e-purchasing / commerce, competing packaging configurations/materials, Product/Prime labels, Variable Information printing –VIP labels, Smart labels-EAS/RFID, Consumer trends, changing Demographics, Convenience packaging, GM foods, Ethnic Foods, Fast food, Brand Protection, counterfeit deterrence, Security requirements)

- End-usage - Market Share and Growth trends by country (Automotive, Electronics, DIY, Food & Drinks, Health & Beauty, Household products, Industrial / chemical, Pharmaceuticals, Price marking, Software, Textiles, Thermal Direct, Thermal Transfer, Toiletries and Cosmetics, other)

- Structure of the label / labelstock industry – Profiles of over 100 Western European label converters and labelstock laminators. Who owns whom

- Label Decoration and Application –Processes and Technologies – Narrow web printing presses (incl. Digital Technology) Label Applicators - Print & Apply, traditional applicators for pre-printed labels - Evolution of Market Share, Installed bases, Growth trends, major suppliers

- Opportunities for Labelstock, Labels and other raw materials suppliers (added value solutions, full-service provision, Supply Chain and Logistics aspects). Opportunities for label press and equipment suppliers. Opportunities for End-Users (Brand Owners, Retailers).

- Future trends, growth forecasts for self-adhesive labels and labelstock materials

According to the findings of the report, the market for self-adhesive labels in Western Europe has risen to an estimated 3.9 billion sq. metres annually in 2002 and is forecast to continue to grow at between 5% and 6% annually to reach around 5.2 billion sq. metres annually by 2007.

Although overall self-adhesive label growth has slowed since the mid 1990s, significant opportunities (and also threats) exist for label converters, raw materials suppliers, equipment builders and investors.

In the last few years, the rate of change has been accelerating - Globalisation and industry consolidation in the label / labelstock sectors and also in the supplier and customer (Brand Owner / Retailer) sectors; developments in narrow web press technology; competition from alternative label technologies (eg: wrap-around labels, sleeving); the emergence and dramatic rise of the Internet as an essential business tool for e-procurement; RFID smart label electronic barcodes poised to take off in retail supply chains as the largest retailer in the World gets behind the technology; soaring product related crime brings brand protection packaging / labels into the spotlight; an additional 10 countries will join the EU in 2004 – This is to mention just some of the major drivers.

In the face of increasing competition and tighter margins label companies can look at a number of potential strategies, from exploiting niche opportunities to create added value product offerings, through achieving enhanced service levels in the supply chain, to entering new geographical markets and / or merger acquisition activity.
Note: Product cover images may vary from those shown
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Executive Summary
Who should read this report
Scope of the Report
Summary of Findings.

Chapter 1. The Changing Face of Labels

1.1. Introduction - Historical Overview of Self-adhesive Labels

1.2 World Overview – All Types of Labels

1.3 Label Technologies used in Western Europe Today

1.3.1 Types of Label Used

1.3.2 Self-adhesive Labels

1.4 Comparative Total Applied Label / Direct Printing Costs

2.5 The Labels Sector in the Context of the Overall Packaging Industry

1.5.1 The Worlds Leading Companies in the Packaging / Labels Sector

1.5.2 The Label Printer / Converter Sector Under Pressure

1.5.3 The Breadth of the Packaging Industry

1.5.4 Convergence of the Labelling and Packaging Sectors

1.5.5 Competition for Solutions in Many Markets - Product Marking, Direct Print Decoration of Packaging versus Decorated Labels

1.5.6 Strong Correlation between Packaging Growth and Label Growth

1.5.7 Trend to Integrated Packaging / Labelling Solutions

1.5.8 Non-packaging Related Aspects of the Self-adhesive Industry

Chapter 2. Evolution of Demand for Self-adhesive Labels Facestock Materials (All types – Paper / Filmic / Other)

2.1 Self-adhesive Label Materials and Technology

2.2 The Manufacture of Self-adhesive Labels

2.2.1 Coater / Laminators

2.2.2 Converter / Printers

2.2.3 Major Facestock Coater / Laminators in Western Europe - Structure of the Industry

2.2.4 In-House Silicone Coating Trends

2.2.5 Label Converter / Printer Sector in Western Europe – Structure of the Industry

2.2.6 Key Success Factors in Coater / Laminator and Converter / Printer Operations

2.3 Analysis of the European Label Market – All Types of Label in Western Europe

2.4 Evolution of Markets for Self-adhesive labels in Western Europe with Breakdown by Country

2.4.1 Breakdown by Country in Western Europe by Volume & Value

2.4.2 Growth Rate Indicators / Estimates - Breakdown by Country in Western Europe

2.4.3 Self-adhesive Label Growth Rates by Country in Western Europe

2.5 Filmic versus Paper Facestock Materials in Western Europe

2.6 Filmic Self-adhesive Facestock Materials

2.6.1 Structure of the Plastic Films Industry

2.6.2 Filmic Self-adhesive Facestock Material – Background and Technology Developments

2.6.3 Filmic Self-adhesive Facestock – Evolution of the Market

2.6.4 Filmic Self-adhesive Facestock – End-usage – Product / Prime versus VIP Labels

2.6.5 Filmic Self-adhesive Facestock – Breakdown by Polymer Types

2.6.6 Filmics and Other Non-paper Synthetic Papers and Metallised Substrate Labels

2.6.7 Non-paper Synthetic Papers and Metal Substrate Labels

2.7 Paper Based Self-adhesive Facestock Materials

2.7.1 Structure of the Paper Industry

2.7.2 Paper Based Self-adhesive Facestock – Material Grades and Finishes

2.7.3 Paper Based Self-adhesive Facestock - Evolution of the Market

2.8 Adhesives

2.9 Release Liner and Silicone Release Coating Technology Trends

2.9.1 The Market for Siliconised Release Liners

2.9.2 Trends in Release Liners

2.9.3 Linerless Self-adhesive Label Materials

2.9.4 Historical Evolution, Growth and Trends in Silicone Coating Technology

Chapter 3. Narrow Web Roll Label Press Technology, Press Manufacturers, Press and Process Usage

3.1 Growth Areas and Opportunities

3.1.1 Potential High Growth Areas of Opportunity for Narrow Web Press Builders in Western European Markets

3.1.2 Roll Label Press Trends

3.2 Technology Reversal – Flexo / UV Flexo versus Rotary Letterpress

3.3 Trend to Combination Presses (Flexo / UV Flexo, Rotary Offset, Rotary Screen, Gravure, Digital Technology)

3.4 Reversal of the Trend – Semi-Rotary Presses are seeing a Revival in Western Europe

3.5 Developments in Ink Technology

3.6 Opportunities for Narrow Web Label Presses beyond Paper Labels (ie: Filmic Labels, Unsupported Packaging Films, Folding Cartons)

3.7 Narrow Web Label Printing Presses – Background

3.8 Annual Sales of Narrow Web Roll Label Presses in Western Europe – Evolution of Market Share

3.9 Annual Sales of Narrow web Rotary (and semi-Rotary) Label Presses in Western Europe

3.10 Annual Sales – Market Share by Press Builder in 2002

3.11 Installed Base of Label Printing Presses in Western Europe – Historical Evolution and Forecasts

3.12 Installed Base – Estimated Market Share by Major Narrow Web Label Press Builder

3.13 Future Trends – Narrow Web Roll Label Presses

3.14 Traditional Narrow Web Press Builders

3.15 Digital Printing Technology - Historical Overview and Trends

3.15.1 Indigo and Xeikon

3.15.2 Development from Mono / Spot Colour Digital Printing

3.15.3 Full Multi-colour Digital Systems

3.15.4 New Developments in Mono / Spot Colour Digital Printing

3.15.5 Key Suppliers of Digital Printing Presses, Technology and Raw Materials (HP Indigo, Gallus Indigo, Xeikon (Punch), Nilpeter Xeikon, Agfa Chromapress, Chromas Argio, Dotrix / Dot Factory, Mark Andy Dotrix, Xaar

3.15.6 Future Trends - Digital Label Printing

Chapter 4. Self-adhesive Label Types / Labelling Solutions and End-usage Markets

4.1 Growth Patterns for Self-adhesive Labels Usage in Western Europe

4.2 The Trend to VIP / Labels as Traditional Product / Prime Labels Stagnate

4.3 Label Types / Labelling Solutions – VIP Labels

4.3.1 VIP (Variable Information Printed) Thermal Direct / Thermal Transfer Labels

4.3.2 New Generation Variable Information Printed Labels

4.3.3 VIP Labels for Food - Thermal Direct Printing

4.3.4 VIP Labels for Food / Non-Food Retail / Non-Retail Products / VIP Logistics Labels / VIP Labels for Other Non-traded Asset Tracking Usage - Thermal Transfer Printing

4.3.5 Summary of Thermal Direct and Thermal Transfer Printing Technologies with a Breakdown by Type of Usage

4.3.6 Competing Technologies for VIP Label Printing (Ink Jet, Laser / Copier Printing)

4.4 Label Types / Labelling Solutions – Desktop Labels

4.5 Label Types / Labelling Solutions – Added Value Intelligent Labels / Special Constructions

4.5.1 Multi-page Leaflet / Booklet Labels – Technical Informational / Promotional Marketing

4.5.2 Multi-part Labels / Multi-layer Business Forms

4.5.3 Other Types of Special Construction Labels

Chapter 5. End-User Markets for Product / Prime Self-adhesive Labels

5.1 End-user Markets – Overview

5.2 Label End-User Sector - Food Products in Western Europe

5.2.1 Major Brand Owners – Food Products

5.2.2 Growth Opportunities – The Market for Food Products (Ready Meals, Convenience Foods, other Niche Opportunity Food Product Categories)

5.2.3 Packaging Trends – Food

5.2.4 Labelling for Food

5.3 Label End-User Sector – Drinks in Western Europe

5.3.1 Major Brand Owners – Drinks

5.3.2 Growth opportunities - The Market for Soft Drinks (CSDs, Juices and Bottled Waters, Sports, Energy, Health and Functional Drinks)

5.3.3 Packaging / Labelling Trends – Soft Drinks

5.3.4 Growth opportunities - The Market for Beer, Cider and FABs

5.3.5 Packaging / Labelling Trends – Beer, Cider and FABs

5.3.6 Wines, Spirits and Liquors (Markets, Packaging and Labelling)

5.4 Label End-User Sector - Toiletries, Cosmetics, Health & Beauty Products

5.4.1 Major Brand Owners – Toiletries, Cosmetics, Health & Beauty Products

5.4.2 The Market and Growth Opportunities - Toiletries, Cosmetics, Health & Beauty Products

5.4.3 Packaging Trends - Toiletries, Cosmetics, Health & Beauty Products

5.4.4 Labelling for Toiletries, Cosmetics, Health & Beauty Products

5.5 Label End-User sector – Pharmaceuticals and Healthcare Products

5.5.1 Major Brand Owners – Pharmaceuticals and Healthcare Products

5.5.2 The Market and Growth Opportunities - Pharmaceuticals and Healthcare Products

5.5.3 Packaging Trends - Pharmaceuticals and Healthcare Products

5.5.4 Labelling for Pharmaceuticals and Healthcare Products

5.6 Label End-User Sector – Household Products in Western Europe

5.6.1 Major Brand Owners – Household Products

5.6.2 The Market and Growth Opportunities - Household Products

5.6.3 Packaging Trends - Household products

5.6.4 Labelling for Household Products

5.7 Label End-User Sector – Other (incl. Industrial) Products (Case Studies – DIY products, Retail Automotive)

5.7.1 Packaging / Labelling for Other (incl. Industrial) Products

Chapter 6. Markets for Self-adhesive Labels with Very High Growth Potential

6.1 High Growth Potential Market - RFID Smart Labels

6.1.1 RFID Smart Labels

6.1.2 The Market for RFID Technology and RFID Smart Labels

6.1.3 Wal-Mart Takes the Lead to Drive the RFID Smart Label Industry Forward for the Retail Products Industry

6.1.4 Case Studies (Gillette, Proctor & Gamble, Marks & Spencer, Benetton)

6.1.5 Potential Benefits of RFID Tagging of Retail Items

6.1.6 Obstacles to Overcome – RFID Smart Labels

6.1.7 Other RFID Ventures - Major Retailers are Testing 'Smart Shelves'

6.1.8 Delivering / Printing VIP Smart RFID Labels

6.1.9 Smart Label Printers Evolve (Case Studies – Sato, Zebra)

6.2 High Growth Potential Market – Security Brand Protection Labels (Anti-counterfeit, Anti-theft, Tamper Evident)

6.2.1 Worldwide Losses from Product Related Crime

6.2.2 A Global Perspective on Brand Protection

6.2.3 Counterfeiting and Related Forms of Product Related Crime

6.2.4 Counterfeiting and Piracy - Identification of High Risk Product Categories

6.2.5 Pharmaceuticals – High Risk Product Category - Counterfeiting and Piracy (Case Study – Serono / Serostim)

6.2.6 Software – High Risk Product Category - Counterfeiting and Piracy

6.2.7 Demand for Product & Image Security Technologies (Traditional Security Printing, Holograms, Security / Intelligent Labels, EAS Anti-theft Tags, Tamper Evident Closures / Cartons (Case Studies – SecurgrafX, De La Rue)

6.2.8 Brand Protection / Product & Image Security Labels

6.2.9 Retail Theft (Case Study – Gillette Mach3)

6.2.10 EAS Anti-theft Labels

6.2.11 EAS Tagging at Source

6.2.12 Product Tampering, Refilling and Dilution

Chapter 7. Driving Forces - The Western European Self-adhesive Label Market

7.1 Driving Force - Globalisation Trends in Markets, Manufacturing, Distribution

7.1.1 Globalisation and Foreign Direct Investment (FDI)

7.1.2 Reduction of Trade Barriers and Tariffs

7.1.3 Labour Costs and Manufacturing

7.1.4 Extent of Globalisation by End-user Sector

7.1.5 Increasing Globalisation Leads to Structural Changes for Raw Material Suppliers and Customers of the Packaging / Labels

7.1.6 Brand Owners – Global Leaders and Trends to Further Consolidation - Focus on Pharmaceutical / Health Care Brand Owners

7.1.7 Focus on Carbonated Soft Drinks (CSD) Brand Owners

7.1.8 Structure of the Packaging / Labelstock industry – Global Leaders and Trends to Further Consolidation

7.2 Driving Force - Retailer Trends

7.2.1 Types of Retailer Operation

7.2.2 Retailer Power Impacts on the Label Industry

7.2.3 Continuing Consolidation – Major Mergers & Acquisitions in the Retailer Sector

7.3 Driving Force - Trends in Purchasing, Centralisation of Spend, Customer / Supplier Relationships, e-Procurement, Retail Exchanges

7.3.1 Trend Towards Centralised Buying Specifications, Resulting in Concentration of Packaging / Labelling Spend

7.3.2 Customer / Supplier Relationships

7.3.3 Customer Driven Demand for ever Higher Levels of Service in the Supply Chain

7.3.4 Supply Chain Management for the Future – Beyond the Barcode

7.3.5 IT and Supply Chain Logistics

7.3.6 Data Acquisition – Barcodes

7.3.7 The Emergence of e-Procurement / e-Purchasing

7.3.8 Retail Exchanges – The Role of the Internet in Global Purchasing

7.3.9 Retail Exchanges - The Need for Data Synchronisation

7.3.10 An Overview of Leading Retail Exchanges

7.3.11 Implications of e-Procurement / e-Purchasing / Retail Exchanges for Packaging / Labels Suppliers

7.4 Driving Force - Growth of Retailer Private Label (P/L) Products

7.4.1 Introduction to Retailer Private Label (P/L) Products

7.4.2 Manufacture of Private Label (P/L) Products

7.4.3 Evolution of Market Share and Forecasts for Retailer Private Label (P/L) Products in Western Europe

7.4.4 Market Penetration of Retailer Private Label (P/L) Products by End-User Sector

7.4.5 Retailer Private Label (P/L) Product Sub-categories

7.4.6 Private Label (P/L) Pricing

7.4.7 Impact of Private Label (P/L) on Packaging / Label Print-runs

7.5 Driving Force - Trend towards Shorter Label Production / Print runs

7.5.1 Factors Fuelling Shorter Label Production / Print Runs

7.5.2 Stock Keeping Units (SKUs) Reduction Strategies – Major Brand Owners

7.5.3 Trend to Higher Proportion of Shorter Print Runs in the Label Sector

7.5.4 Frequency of New Product Launches / Re-packaging / Re-branding Exercises by End-User Application

7.6 Driving Force - Trends in Consumer Packaging & Labelling

7.6.1 Packaging in Western Europe – Trends and Statistics

7.6.2 Plastics Packaging in Western Europe – Trends and Statistics

7.6.3 Cartonboard Packaging in Western Europe – Trends and Statistics

7.6.4 Metal Packaging in Western Europe – Trends and Statistics

7.6.5 Glass Packaging in Western Europe – Trends and Statistics

7.7 Driving Force - Environmental and Waste Management Considerations

7.7.1 Trends in Consumer Packaging & Labelling

7.7.2 The EU Directive on Packaging and Packaging Waste

7.7.3 Other National Environmental Legislation and Regulations in Western Europe

7.7.4 Packaging and Waste Initiatives Look Set to Make Labelling More Complex

7.7.5 Other EU Directives Relevant to the Packaging / Labelling Industry

7.8 Driving Force - Lifestyle and Consumer Behaviour Changes – Demographics

7.8.1 Convenience / Time Poverty

7.8.2 Changing Eating Habits - Convenience Packaged Foods

7.8.3 Healthy Living - Another Strong Trend in Western Europe Today

7.8.4 Trends in Retailing

7.8.5 Obesity / Nutrition Claims / Food Labelling

7.8.6 Ageing Populations / Baby Boomers

7.8.7 Other Demographic Trends (Employment of Women, Employment / Unemployment Rates in the EU)

Chapter 8. The Future of Self-adhesive Labels in Western Europe

8.1 Future Overall Trends for the Packaging / Labelling Industry

8.2 The Future of Labels

8.3 Future Evolution of Demand for Self-adhesive Labels Facestock Materials

8.4 Future Narrow Web Label Press Trends

8.4.1 Future Printing Trends

8.4.2 Future Production Trends

8.4.3 Future Converting Trends

8.4.4 Future Applicator Trends

8.5 Future Self-adhesive Label Types / Labelling Solutions and End-usage Markets

8.5.1 Future Supply Chain Trends

8.5.2 The Future for Added Value Constructions

8.6 The Future Evolution of End-user Markets for Product / Prime Self-adhesive Labels

8.7 Future Markets for Self-adhesive Labels with Very High Growth Potential

8.7.1 RFID smart Labels

8.7.2 The Future for Security Brand Protection Labels (Anti-counterfeit, Anti-theft, Tamper Evident)

8.8 Future Driving Forces.


APPENDIX I Analysis of EPSMA Figures – 1996 to 2002

APPENDIX II Filmic Facestocks - All Types of Labels (Growth Rates in 2002)

APPENDIX III EU Import / Export Figures – Labels

APPENDIX IV Growth Rate of GDP at Constant Prices – 2002 / 2003 – Eurostat

APPENDIX V Some of the World's Leading Packaging and Labels Companies

APPENDIX VI The World's Leading Brand Owners

APPENDIX VII The World's Leading Retailers

APPENDIX VIII Case Study – Consolidation in the Global Beer Industry

APPENDIX IX Some of the Major Security Technologies that can be integrated into Labels

APPENDIX X RFID Technologies – Smart Labels / Tags

APPENDIX XI EAS Anti-theft Labels / Tags

APPENDIX XII Tamper Evident Labels

APPENDIX XIII Overview of Labelstock Laminators and Label Converter / Printers in Western Europe – With Profiles of leading companies.
Note: Product cover images may vary from those shown
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