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Startup Asia. Top Strategies for Cashing in on Asia's Innovation Boom

  • ID: 2054120
  • Book
  • December 2011
  • Region: Asia Pacific
  • 256 Pages
  • John Wiley and Sons Ltd
"Rebecca Fannin has established herself as the preeminent expert on the emerging innovation economies of Asia. There is no better guide to understanding the countries and companies that are commercializing the disruptive technologies and ideas of the future."

Jason Pontin Editor–in–Chief and Publisher,
Technology Review

"Rebecca Fannin, who caught the early waves of the Chinese Internet boom with her book Silicon Dragon, shows why we now need to be paying attention to VIC (Vietnam, India and China) in her forward–looking book Startup Asia. With diligent on–the–ground reporting and hard–won access, Fannin follows the money the smart money of VCs who made money on both the U.S. and China Internet booms to see where we should be placing our next bets in the world of technology."
Gady Epstein Correspondent, The Economist

"Startup Asia starts out with a bang and picks up steam from there. Rebecca Fannin has done her homework. She catches the Asian markets, as she takes the reader through China, India and Vietnam. The force of Asian innovation and market presence will be with us forever. You′ll be well served by reading this excellent work and getting to know some of the players involved."
Dick Kramlich Chairman and Co–Founder, NEA

"Startup Asia takes readers on a whirlwind tour of the kaleidoscope of tech startups and venture activity across Asia. Only Ms. Fannin can combine facts, data and compelling personal stories of entrepreneurs in Asia into such a rewarding read. Should be on the Kindle shelf for every business school course on Asia or entrepreneurship."
Ron Schramm Professor, Columbia Business School and Chinese European International Business School

"Startup Asia is a must read! The shift of entrepreneurial activity to Asia is dramatically changing investment opportunities. No one has done more field research or has more thoughtful analysis and insights on this dramatic change than Rebecca Fannin!"
Patrick J. McGovern Founder and Chairman, International Data Group

"Rebecca Fannin delivers an inspirational journey from tech parks in India to half–constructed offices in Ho Chi Minh City. Startup Asia is a splendidly woven narrative of the leading entrepreneurs, venture capitalists and thinkers who are shaping the future that is being invented in Asia and envied around the globe."
Tony Nash Global Director, Custom Research, Economist Intelligence Unit

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Foreword by
Kai–Fu Lee xv

Introduction 1


Chapter 1 China′s Next Generation Tech Stars 11

Chapter 2 India Emerges to Narrow the Gap 47

Chapter 3 Vietnam: The Next Frontier 77


Chapter 4 Catch the Mobile Boom 103

Chapter 5 Get In on the Cleantech Boom 115

Chapter 6 Ride the Consumer Wave 131

Chapter 7 Create a Niche in a Proven Sector: Outsourcing 143


Chapter 8 Tap into Government Incubators 153

Chapter 9 Become the Next Twitter, LinkedIn, or Groupon for Asia 167

Chapter 10 Originate a Breakthrough Discovery 179

Chapter 11 Take Your Startup Public on the NYSE or NASDAQ 189

Chapter 12 Go Global from Asia 203

Afterword 213

Acknowledgments 215

Notes 219

About the Author 229

Index 231

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A guide to getting ahead in the world’s biggest and fastest-growing markets for innovative start-ups

Forbes contributor Rebecca Fannin provides a first-hand, on-the-ground tour of Asia’s new tech centers in her new book, ‘Startup Asia: Top Strategies for Cashing in On Asia’s Innovation Boom’. In this book, Rebecca catches China’s lead and shows how India promises to close the gap while Vietnam is on the frontier and Singapore strives to create vibrant entrepreneurship.

‘Startup Asia’ goes beyond insights into 100 of Asia’s up-and-comer startup companies and their venture investors. It provides winning strategies of a new generation of entrepreneurs who no longer look to Facebook, Amazon and eBay for cues but are crafting their own business models, going global, and scoring initial public offerings (IPO) on Wall Street.

Packed with profiles of more than two dozen successful founders of innovative startups, readers will be introduced to Vietnamese self-starter Nguyen Xuan Tai who made his search engine, Socbay, in the image of Google; Harvard MBA Naveen Tewari who cranked up mobile ad network inMobi in Bangalore and expanded internationally, and Ray Zhang of car rental service eHi in China. Alongside these are several savvy venture capitalists who are betting on Asia.

This book offers readers a road map to navigate to the fastest growing sectors of mobile communications, clean technology, consumer and outsourcing, bundling it with emerging markets outlook and strategies for entrepreneurs on how to go global from Asia.

The author will have special events in Shanghai, Hong Kong, Beijing and Singapore to launch the book in Asia during early November, and additional events in the U.S. in late November/early December.
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Rebecca A. Fannin
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