Over-the-top (OTT) Service Trends in Canada - Product Image

Over-the-top (OTT) Service Trends in Canada

  • ID: 2061374
  • Report
  • Region: Canada
  • 41 Pages
  • Lemay-Yates Associates Inc
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OTT services are rapidly reshaping the way Canadians view and use the Internet and cable television services. To provide insight into these trends, LYA has conducted a survey of more than 2,000 Canadian adults and teens in MAY 2011, “hot off the press”, addressing current usage, perspective and trends regarding OTT services. If you need facts surrounding Canadian usage and trends in over-the-top services, order the new c-Ahead Strategic Research report "Canadian Over-The-Top (OTT) Service Trends".

This Report of 41 pages contains 36 tables and figures to provide quantified answers to key questions in assessing the impact of OTT service usage and trends via numerous tables and figures, in total across the country as well as along demographic indicators (age including teenagers, gender, kids/nokids, language), geographic lines (Canada in total, BC, AB, Sk/Mb, On, Qc and Atlantic Canada) as well as for major markets (Toronto, Montreal, Ottawa, Quebec City, Calgary, Edmonton and Vancouver).

KEY QUESTIONS THIS STUDY WILL ANSWER

- More than 3 million homes have devices that can deliver OTT - which ones: iPads, Playbooks, Playstation, Xbox, Internet connected TVs, etc.?
- How many Canadians watch TV on tablets and Smartphones?
- How many Canadians plan to watch Netflix on their tablet in the next six months?
- How many Canadians are watching TV on their Smartphones instead of on TV?
- What is the rate of cable disconnection to be substituted with Netflix, AppleTV, etc.?
- To what extent are Canadians reducing their cable bills by using over-the-top services?
- How many Canadians are using their laptops while watching TV?
- Are teens different and is there a rising tide that could impact OTT in the future?
- How are these trends different in key Canadian markets - Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Quebec City?
- Are there differences with respect to the perspective on OTT services between the French and English markets?
- What are Canadians planning to buy and planning to do? What will be the portrait of the Canadian OTT consumer in 2012?
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1. Portrait Of The Canadian Ott Consumer And Key Findings
1.1 Introduction
1.2 Ott-Capable Device Mix In 2011
1.3 Evolution Of The Ott Devices Mix
1.4 Types Of Ott Services Being Used: The Top 3 “Ott Pure Plays” Versus Other Services
1.5 Using Ott Services On Smartphones
1.6 Is The Use Of Ott Services More Attractive On Tablets Than On Smartphones?
1.7 Expected Evolution Of Ott Services Versus Cable Over The Next 6 Months
1.8 Teen Market: It Is Different, But In What Sense?
1.9 Differences In Perspectives Between English And French Respondents Regarding The Future Disconnection Of Cable Service
1.10 Conclusion On The Short Term Evolution Of Ott Services
1.11 Note On Methodology

2. Homes That Have Devices That Can Deliver Ott Services

3. Canadians Watching Tv On Tablets

4. Canadians Planning To Watch Tv On Their Tablets

5. Canadians Watching Tv On Their Smartphones

6. Penetration And Mix Of Ott Services

7. Possible Rate Of Cable Disconnection And Substitution With Ott Services

8. Canadians Reducing Cable Bills By Using Ott Services

9. Use Of Laptops And Tablets While Watching Tv



LIST OF FIGURES

Figure 1 – Market Share Per Type Of Device Among Respondents 18+ With Ott-Capable Devices In 2011 (Excluding Personal Computers And Smartphones)
Figure 2 – Type Of Ott Service Split For 18+ Respondents Using Ott In 2011
Figure 3 – Responses To Use Of Ott Services On Smartphones
Figure 4 – Usage Of Ipod Touch And Wii Consoles – Respondents 18+ Compared To Teens
Figure 5 – The Perspective Of French And English Respondents On Cable Disconnections And Migration To Wireless Devices
Figure 6 – Responses By Most Popular Device By Type Of Device – Shown By Family Type (Kids/No Kids)

LIST OF TABLES

Table 1 – Mix Of Devices Amongst 18+ Respondents With At Least One Ott-Capable Device
Table 2 – Intent To Acquire Ott-Capable Devices In Next Six Months – Respondents 18+ – Canada Total And By Region
Table 3 – Intent To Acquire Ott-Capable Devices In Next Six Months – Respondents 18+ – Canada Total And By Major Market
Table 4 – Mix Of Ott Services Identified By Respondents 18+ That Use At Least One Ott Service
Table 5 – The Use Of Ott Services On Tablets By Respondents 18+
Table 6 – Evolution Of Ott Services Versus Cable Over The Next 6 Months
Table 7 – Type Of Ott Service Used – Respondents 18+ Compared To Teens
Table 8 – Ott-Capable Devices Breakdown – Total Canada And By Region
Table 9 – Ott-Capable Devices Breakdown – Total Canada And By Major Market
Table 10 – Ott-Capable Devices Breakdown – By Family Type (Kids/No Kids)
Table 11 – Respondents 18+ Watching Tv On Their Tablets – Total And By Gender And Age
Table 12 – Teen Respondents Watching Tv On Their Tablets – Total And By Gender And Age
Table 13 – Respondents 18+ Watching Tv On Their Tablets – Total And By Major Isp
Table 14 – Respondents 18+ Looking Forward To Watching Tv On A Tablet In The Next Six Months – Total And By Gender And Age
Table 15 – Teen Respondents Looking Forward To Watching Tv On A Tablet In The Next Six Months – Total And By Gender And Age
Table 16 – Respondents 18+ Looking Forward To Watching Tv On A Tablet In The Next Six Months – % Of Total And By Isp Of The Respondent
Table 17 – Respondents 18+ Watching Tv On Their Smartphones – Total And By Gender And Age
Table 18 – Respondents 18+ Watching Tv On Their Smartphones – Total And By Region
Table 19 – Respondents 18+ Watching Tv On Their Smartphones – Total And By Major Market
Table 20 –Tv And Movie Delivery Services Other Than Traditional Cable Used By Respondents 18+ – Total And By Gender And Age
Table 21 – Tv And Movie Delivery Services Other Than Traditional Cable Used By Teen Respondents – Total And By Gender And Age
Table 22 – Tv And Movie Delivery Services Other Than Traditional Cable Used By Respondents 18+ – % Of Total And By Isp Of The Respondent
Table 23 – Respondents 18+ Considering Disconnecting Cable To Use Ott On-Line Instead – Canada And By Region
Table 24 – Respondents 18+ Considering Disconnecting Cable To Use Ott On-Line Instead – Canada And By Major Market
Table 25 – Respondents 18+ Considering Disconnecting Cable To Use Ott On Wireless-Connected Devices Instead – Canada And By Region
Table 26 – Respondents 18+ Considering Disconnecting Cable To Use Ott On Wireless-Connected Devices Instead – Canada And By Major Market
Table 27 – Respondents 18+ By Language – Comparison Of Current Use Of Netflix And Apple Tv With Consideration Of Using Netflix And Apple Tv To Reduce Cable Bills In The Next Six Months
Table 28 – Respondents 18+ Considering Reducing Cable Bill By Using Netflix Or Apple Tv – Total And By Major Isp
Table 29 – Respondents 18+ Using Laptops Or Tablets While Watching Tv – Total And By Gender And Age Table 30 – Teen Respondents Using Laptops Or Tablets While Watching Tv – Total And By Gender And Age
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