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Media in Asia-Pacific

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    Report

  • 61 Pages
  • December 2019
  • Region: Asia Pacific
  • MarketLine
  • ID: 2064165
Summary

Media in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Asia-Pacific media industry had total revenues of $387.6bn in 2018, representing a compound annual growth rate (CAGR) of 4.7% between 2014 and 2018.
  • The advertising segment was the industry's most lucrative in 2018, with total revenues of $214.9bn, equivalent to 55.4% of the industry's overall value.
  • The region has seen particularly rapid spread of internet access in recent years, with mobile devices the most common point of access. Combined with high population densities, this is driving huge levels of advertising spend on online media in the biggest Asia-Pacific economies.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Asia-Pacific
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific media market with five year forecasts

Reasons to buy
  • What was the size of the Asia-Pacific media market by value in 2018?
  • What will be the size of the Asia-Pacific media market in 2023?
  • What factors are affecting the strength of competition in the Asia-Pacific media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Asia-Pacific's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Xinhua Winshare Publishing and Media Co., Ltd
8.3. Omnicom Group, Inc.
8.4. The Walt Disney Company
8.5. Tribune Media Company
8.6. Zee Entertainment Enterprises Limited
8.7. Dentsu, Inc.
9 Appendix
9.1. Methodology
9.2. About the Publisher
List of Tables
Table 1: Asia-Pacific media industry value: $ billion, 2014-18
Table 2: Asia-Pacific media industry category segmentation: $ billion, 2018
Table 3: Asia-Pacific media industry geography segmentation: $ billion, 2018
Table 4: Asia-Pacific media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: Xinhua Winshare Publishing and Media Co., Ltd: key facts
Table 12: Xinhua Winshare Publishing and Media Co., Ltd: Annual Financial Ratios
Table 13: Xinhua Winshare Publishing and Media Co., Ltd: Annual Financial Ratios (Continued)
Table 14: Xinhua Winshare Publishing and Media Co., Ltd: Key Employees
Table 15: Omnicom Group, Inc.: key facts
Table 16: Omnicom Group, Inc.: Annual Financial Ratios
Table 17: Omnicom Group, Inc.: Key Employees
Table 18: Omnicom Group, Inc.: Key Employees Continued
Table 19: The Walt Disney Company: key facts
Table 20: The Walt Disney Company: Annual Financial Ratios
Table 21: The Walt Disney Company: Key Employees
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: Tribune Media Company: key facts
Table 24: Tribune Media Company: Annual Financial Ratios
Table 25: Tribune Media Company: Key Employees
Table 26: Zee Entertainment Enterprises Limited: key facts
Table 27: Zee Entertainment Enterprises Limited: Annual Financial Ratios
Table 28: Zee Entertainment Enterprises Limited: Key Employees
Table 29: Dentsu, Inc.: key facts
Table 30: Dentsu, Inc.: Annual Financial Ratios
Table 31: Dentsu, Inc.: Key Employees
Table 32: Dentsu, Inc.: Key Employees Continued
List of Figures
Figure 1: Asia-Pacific media industry value: $ billion, 2014-18
Figure 2: Asia-Pacific media industry category segmentation: % share, by value, 2018
Figure 3: Asia-Pacific media industry geography segmentation: % share, by value, 2018
Figure 4: Asia-Pacific media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Asia-Pacific, 2018
Figure 6: Drivers of buyer power in the media industry in Asia-Pacific, 2018
Figure 7: Drivers of supplier power in the media industry in Asia-Pacific, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2018

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • WPP plc
  • Xinhua Winshare Publishing and Media Co., Ltd
  • Omnicom Group, Inc.
  • The Walt Disney Company
  • Tribune Media Company
  • Zee Entertainment Enterprises Limited
  • Dentsu, Inc.