Global Energy Drinks Report 2012

  • ID: 2105825
  • Report
  • Region: Global
  • 878 Pages
  • Zenith Global
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Energy drinks remain the most dynamic segment in the soft drinks market reaching 4.8 billion litres in 2011, with strong growth in most countries mainly driven by its key features, the combination of fun and functionality. Although the global consumption of energy drinks has been steadily rising, the performance of the category has varied between regions, with Latin America and Australasia witnessing the fastest growth over the last five years. The top ten consuming countries were the United States, Vietnam, China, United Kingdom, Thailand, Mexico, Australia, Germany, Poland and Saudi Arabia in 2011.

Innovations across the world have seen the launch of novel flavours such as coffee or tea-based or unusual fruit flavours. There has also been the addition of ingredients that expand the functionality of energy drinks into new areas like hydration, recovery, alertness, anti-ageing or immune health. Packaging innovations have helped bring in new consumers by providing a wider choice for consumption and increased convenience.

Zenith's report on Global Energy Drinks provides an in-depth and comprehensive market analysis of energy drinks and energy shots across 57 countries. The report offers a detailed and accurate picture of the international market environment by investigating a number of aspects of the energy drinks sector in each country. These cover consumption and value trends, market segmentation, leading players, distribution, main ingredients and flavours, key packaging solutions as well as new product and industry developments.

This report is undoubtedly the essential guide and business planning tool for anyone active in, or considering entering, the energy drinks sector.

Regional and country sections can be purchased separately.

What this report covers

- Global overview: provides a summary of global market and industry trends along with a number of overview tables and charts on a global and regional level. These cover consumption and value, segmentation, distribution, rankings of top 20 countries and market forecasts to 2016.

- 8 regional overviews: includes a brief commentary on regional market trends and developments along with a wide range of data by region and country covering combined market volume, value and segmentation, per capita consumption and expenditure, packaging, distribution and market forecasts to 2016.

- 57 detailed country sections: includes comprehensive insights into market trends, leading companies and brands, state of private label products, distribution channels, packaging, consumer demography, ingredients and leading flavours, product developments, industry developments including legislation/media attention, and market forecasts to 2016.

- 10 global energy drinks brand profiles: brief description and history of company, global sales volume, variants, ingredients, packaging formats, target market and positioning, marketing and promotions, key markets, channels and example pricing.

Geographical coverage

North America: Canada, USA

Latin America: Argentina, Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela

West Europe: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

East Europe: Bulgaria, Czech Rep., Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Ukraine

Africa: Algeria, Egypt, Morocco, South Africa, Tunisia

Middle East: Iran, Israel, Kuwait, Saudi Arabia, Turkey, UAE

Asia Pacific: Cambodia, China, India, Indonesia, Japan, Singapore, Thailand, Vietnam

Australasia: Australia, New Zealand

Features:

- Provides in-depth analysis of both the energy drinks and energy shots markets for 2007-2011 with forecasts to 2016

- Includes 57 detailed country sections as well as regional and global market overviews

- Packed with data and comprehensive insights, helping you gain a competitive knowledge of the energy drinks sector worldwide

- Tracks industry developments, trends and future outlook to support business planning

- Follows the leading players' performance in the national and international market environments

Market data provided in this report:

Data in global overview

- Global combined market (energy drinks plus shots) volume, value, chg%, 2007-2011

- Total combined market volume, value, chg% by region, 2007-2011

- Global average per capita consumption, expenditure, chg% of energy drinks (including shots), 2007-2011

- Per capita consumption, expenditure, chg% of energy drinks (including shots) by region, 2007-2011

- Global energy drinks vs shots by volume % share, 2007 and 2011

- Private label vs branded products % split for global combined market, 2011

- Distribution channel % split by volume for global combined market, 2011

- Packaging type % split by volume for global combined market, 2011

- Regular vs sugar free variants % split for global combined market, 2011

- Forecasts: Global combined market volume, value, chg% to 2016

- Forecasts: Total combined market volume, value, chg% by region to 2016

- Forecasts: Global average per capita consumption, expenditure, chg% of energy drinks (including shots) to 2016

- Forecasts: Per capita consumption, expenditure, chg% of energy drinks (including shots) by region to 2016

Data in regional overviews

- Total combined market (energy drinks plus shots) volume, value, chg% by country, 2007-2011

- Per capita consumption, expenditure, chg% of energy drinks (including shots) by country, 2007-2011

- Total energy drinks vs shots by market volume by region, 2007-2011

- Private label vs branded products % split for combined market by region, 2011

- Distribution channel % split by volume for combined market by region, 2011

- Packaging type % split by volume for combined market by region, 2011

- Regular vs sugar free variants % split for combined market by region, 2011

- Forecasts: Total combined market volume, value, chg% by region to 2016

- Forecasts: Per capita consumption, expenditure, chg% of energy drinks (including shots) by region to 2016

Data in country sections by country

- Total energy drinks market volume, value, chg%, 2007-2011

- Total energy shots market volume, value, chg%, 2007-2011

- Per capita consumption, expenditure, chg% of energy drinks, 2007-2011

- Per capita consumption, expenditure, chg% of energy shots, 2007-2011

- Average value per litre of energy drinks, 2007-2011

- Average value per litre of energy shots, 2007-2011

- Leading 3-5 energy drinks brands by volume and value (including shots), 2007-2011

- Distribution channel % split by volume for total combined market, 2007-2011

- Packaging type % split by volume for total combined market, 2011

- Regular vs sugar free variants % split for total combined market, 2011

- Private label vs branded products % split for total combined market, 2011

- Forecasts: Total energy drinks market volume, value and chg% to 2016

- Forecasts: Total energy shots market volume, value and chg% to 2016

- Forecasts: Per capita consumption, expenditure and chg% of energy drinks to 2016

- Forecasts: Per capita consumption, expenditure and chg% of energy shots to 2016
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GLOBAL OVERVIEW

Global market commentary
Executive summary
Overview

Global Consumption Tables/Charts:
Global consumption, volume, 2007-2011
Global consumption, value, 2007-2011
Consumption by region, volume 2007-2011
Consumption by region, value, 2007-2011
Consumption change by region, volume, 2007-2011
Consumption change by region, value, 2007-2011
Consumption share by region, volume, 2007-2011
Consumption share by region, value, 2007-2011
Consumption per person by region, 2007-2011
Expenditure per person by region, 2007-2011
Consumption per person change by region, 2007-2011
Expenditure per person change by region, 2007-2011
Segmentation: energy drinks vs energy shots, volume, 2007-2011
Segmentation: branded vs private label activity, 2011
Segmentation: distribution by channels, 2011
Segmentation: packaging type, 2011
Segmentation: regular vs diet, 2011
Global consumption, volume, 2012-2016
Global consumption, value, 2012-2016

Global Consumption Tables/Charts:

Consumption by region, volume, 2012-2016
Consumption by region, value, 2012-2016
Consumption change by region, volume, 2012-2016
Consumption change by region, value, 2012-2016
Consumption share by region, volume, 2012-2016
Consumption share by region, value, 2012-2016
Consumption per person by region, 2012-2016
Expenditure per person by region, 2012-2016
Consumption per person change by region, 2012-2016
Expenditure per person change by region, 2012-2016
Consumption ranking (top 20 countries), volume, 2012-2016
Consumption ranking (top 20 countries), value, 2012-2016
Consumption per person ranking (top 20 countries), 2007-2016
Expenditure per person ranking (top 20 countries), 2007-2016
Segmentation: energy drinks vs energy shots, volume, 2012-2016
Top 10 company profiles

REGIONAL OVERVIEWS (8)

Regional market commentary
Regional Consumption Tables/Charts:
Consumption by country, volume, 2007-2011
Consumption by country, value, 2007-2011
Consumption change by country, volume, 2007-2011
Consumption change by country, value, 2007-2011
Consumption per person by country, volume, 2007-2011
Expenditure per person by country, value, 2007-2011
Consumption per person change by country, 2007-2011
Expenditure per person change by country, 2007-2011
Segmentation: energy drinks vs energy shots, volume, 2007-2011
Segmentation: branded vs private label activity, 2011
Segmentation: packaging type, 2011
Segmentation: regular vs diet, 2011
Segmentation: distribution by channels, 2011
Consumption by country, volume, 2012-2016
Consumption by country, value, 2012-2016
Consumption change by country, volume, 2012-2016
Consumption change by country, value, 2012-2016
Consumption per person by country, 2012-2016
Expenditure per person by country, 2012-2016
Consumption per person change by country, 2012-2016
Expenditure per person change by country, 2012-2016
Segmentation: energy drinks vs energy shots, volume, 2012-2016

Country profiles include:

Africa
Asia Pacific
Australasia
East Europe
Latin America
Middle East
North America
West Europe

COUNTRY SECTIONS (57)

Country market commentary:
Market size
Energy shots overview
Leading companies
Brands and private label
Channels
Packaging
Ingredients and flavours
New product development
Consumer demographics
Industry developments
Energy drink forecasts
Energy shot forecasts

Country Tables/Charts:

Energy drinks volume and value, 2007-2011
Energy shots volume and value, 2007-2011
Share of energy drinks vs energy shots, volume, 2007-2011
Top 3-5 companies, volume, 2007-2011
Top 3-5 companies, value, 2007-2011
Top companies share, volume, 2011
Segmentation: branded vs private label activity, 2011
Segmentation: packaging type, 2011
Segmentation: regular vs diet, 2011
Segmentation: distribution by channels, 2011
Energy drinks volume and value, 2012-2016
Energy shots volume and value, 2012-2016
Share of energy drinks vs energy shots, volume, 2012-2016

Country profiles include:

Africa
Algeria
Egypt
Morocco
South Africa
Tunisia

Asia Pacific
Cambodia
China
India
Indonesia
Japan
Singapore
Thailand
Vietnam

Australasia
Australia
New Zealand

East Europe
Bulgaria
Czech Republic
Estonia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Ukraine

Latin America
Argentina
Brazil
Chile
Colombia
Mexico
Paraguay
Peru
Uruguay
Venezuela

Middle East
Iran
Israel
Kuwait
Saudi Arabia
Turkey
UAE

North America
Canada
USA

West Europe
Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UK

APPENDIX
Market definition
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