Legal Marketer's Deskbook

  • ID: 2126921
  • Book
  • Region: United States
  • 122 pages
  • ALM Media, LLC
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It's all about gaining clients. More than ever law firm marketing is a necessity in today's competitive environment. Everyone, from the newest associate to the managing partner, needs to be involved in bringing in new business and holding onto the existing client base. This collection of 50 business-boosting topics covers the gamut from newsletters to seminars to the media and more.
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Introduction
Making The Most Of Newsletters
Promoting Firm Is No Cookie-Cutter Task
Make Educational Seminars Into Promo Materials
It's Time To Meet The Press
Annual Reports Full Of Possibilities
The Art Of Voicing A Public Message
Promote Activities Through Foundations
Media Training For Lawyers Is Critical
Hassle-Free Web Site Creation
Firms Approach New Advertising Frontiers
Students Get Business Relationships Primer
Sales Training An Inspiration To Lawyers
A Sophisticated Approach To Seminars
Make Cooperative Programming Work
Letting Accomplishments Do All The Talking
A News Release For Any Occasion
Sophisticated Marketing Strategies For Smaller Firms
The Best, Worst Ways To Hire A Marketing Director
Discretion Better Part Of Valor With Media
Tome On Satisfying Customers Satisfies
Resources Plentiful For Marketing One's Own Skills
The Marginal Speaking Engagement Dilemma
Don't Overplay Hand To Advance Position
Strive For Dynamic Curriculum
Don't Forsake The New Reporter
Developing Business For Lateral Hire
Thin Line Between News, Advertising
Market Firm's Marketing Program Internally
How To Cut It As A Spokesman
Practice Just Might Make Perfect
Market Using Firm Anniversaries
Tune In To TV Broadcast Prospects
New Lawyers Need Comfort Zone
Jump-Starting New Year Marketing Efforts
Learn To Use Education Seminars
Criticism Can Jump-Start Press Campaign
Blending Best Of All Marketing Worlds
Updating A Web Site Made Easy
Leadership Styles Make, Break Initiatives
Strategies: Think Globally, Act Locally
Press Kit 101: Getting Campaign Started
Success With Press: Be Accommodating
Keying In On Key Media Contacts
Returning Phone Calls Can Avert Lost Business
Competition Great Marketing Motivator
Marketing Perfection Is An Oxymoron
Responding To Those Arduous RFPs
A Primer On Practical Marketing Lessons
Check Your Firm's Website Content Often
Alternate Strategies Worth Considering
About The Author
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John T. Duffy
John T. Duffy is the Providence marketing consultant and attorney, who has provided public relations, marketing and advertising services to leading law firms for more than 15 years. During the years 2001 and 2002, he served as the marketing columnist for Law Tribune Newspapers and authored this collection of more than 50 articles.

John T. Duffy is the author of the book, A Lawyer's Guide To Getting Good Press, and the principal author of the Lexis-Nexis national reference, Rainmaking: Client Development for the 90s. He once served as a state and national editor with Lawyers Weekly Publications and as an associate with a 40-lawyer New England firm. He is a graduate of Boston College and the Syracuse University College of Law.

He was named the #1 public relations consultant to the legal profession by the readers of Massachusetts Lawyers Weekly and is a popular seminar speaker before bar associations, business groups and law firms.
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