+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

China Hand Chapter 9 Consumer marketing

  • ID: 2138661
  • Report
  • Region: China
  • 106 Pages
  • The Economist Intelligence Unit
1 of 3
China's retail and consumer goods market has undergone significant shifts since the country's ascension to the World Trade Organisation (WTO) in 2001. Multinational companies, many of which had originally moved into China to take advantage of the country's cheap labour and factory inputs for exporting cheap goods back to home markets, are increasingly re-calibrating their corporate strategies to tap into a booming consumer market. According to China's National Bureau of Statistics (NBS), private consumption accounted for 39.2% of China's GDP in 2016, up from the 37.5% figure registered in 2015. Consumption (both private and public) is now the main driver of growth in China, accounting for 64% of real GDP growth in 2016.

The Economist Intelligence Unit (EIU) estimates that private consumption will continue to grow, on average, by 5.5% until 2030-and forecasts that around 480m consumers, or nearly 35% of the total population, will be classified as upper middle-income and high-income by 2030. The rise of this new consumer class will have profound effects on the development of the retail landscape in China. New factors, such as higher average incomes, maturing consumer tastes and the introduction of new technology-particularly in internet and mobile applications-are expected to redefine the Chinese consumer market as a premier opportunity for foreign firms looking to access vast and new customer bases. Despite this, the regulatory environment is expected to tighten as the government adopts a more mature approach to standardising consumer-facing industries in the face of new challenges, ranging from consumer protection, anti-trust enforcement and national security.

China's retail market has largely remained robust in the face of China's overall economic slowdown, which saw real GDP growth cool to 6.7% in 2016. Retail sales that year expanded by 10.4% to Rmb33.2trn (US$5trn), compared with the 10.7% growth registered in 2015. The sector maintained this momentum in the first half of 2017, growing by 10.4% year on year. This performance mirrored strong GDP growth in January-June, which saw economic growth accelerate to 6.9% year on year.
READ MORE
Note: Product cover images may vary from those shown
2 of 3
China Hand Chapter 9 Consumer marketing

Chapter 9: Consumer marketing: China's provinces and their capitals

Chapter 9: Consumer marketing: Section 1: Executive summary
Looking at the facts
Where do foreign companies fit in?

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: Overview

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: Geographic opportunities
Prioritising lower-tier cities

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: A guide to city classifications

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: Chinese holidays

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: Consumer credit

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: The end of UnionPay's card monopoly in China?

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: Cultivating "Made in China" champions

Chapter 9: Consumer marketing: Section 2: Opportunities and risks: The growing challenge of local brands

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: Overview

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: A growing middle class

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: Consumer protection

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: Online safety and cybersecurity

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: China's online regulators: cyber-stakeholders

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: Food and product safety
Key government stakeholders
Regulating food and product safety
Pushing for greater standardisation

Chapter 9: Consumer marketing: Section 3: The Chinese consumer: Certification and accreditation: the China Compulsory Certification scheme

Chapter 9: Consumer marketing: Section 4: Navigating China's old new consumer industries: Overview

Chapter 9: Consumer marketing: Section 4: Navigating China's old new consumer industries: A shifting landscape: foreign companies in the fast-food business

Chapter 9: Consumer marketing: Section 4: Navigating China's old new consumer industries: Staying caffeinated: coffee drinkers in China

Chapter 9: Consumer marketing: Section 4: Navigating China's old new consumer industries: The road ahead: China's automobile market
The emergence of new energy vehicles

Chapter 9: Consumer marketing: Section 4: Navigating China's old new consumer industries: The development of smartphones in China

Chapter 9: Consumer marketing: Section 5: Traditional sales channels: Overview

Chapter 9: Consumer marketing: Section 5: Traditional sales channels: Domestic retailers

Chapter 9: Consumer marketing: Section 5: Traditional sales channels: Foreign players
China's luxury market

Chapter 9: Consumer marketing: Section 5: Traditional sales channels: Fading fortunes: the exit of foreign retailers

Chapter 9: Consumer marketing: Section 5: Traditional sales channels: Franchising in China

Chapter 9: Consumer marketing: Section 5: Traditional sales channels: Direct selling

Chapter 9: Consumer marketing: Section 6: E-Commerce and mobile payments: Overview

Chapter 9: Consumer marketing: Section 6: E-Commerce and mobile payments: Shopping online
B2C online shopping
C2C online auctions

Chapter 9: Consumer marketing: Section 6: E-Commerce and mobile payments: Plugging in: mobile payments and a cashless society
Riding the wave: foreign companies and the encryption process

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Overview

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Advertising agencies
Public relations firms

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Industry supervision
CAA's role

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Advertising regulations online and offline
Close scrutiny

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Traditional Advertising Channels
Television
Radio
Print
Outdoor advertising

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Online advertising and media
Mobile advertising

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Online industry supervision

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: China's online publishing environment

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Online entertainment
Online television
Online gaming

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: Group buying

Chapter 9: Consumer marketing: Section 7: Traditional vs online advertising and media: The growth of social media in China

Chapter 9: Consumer marketing: Appendix: Laws and regulations affecting consumer marketing
Provisions on the Administration of Mobile Internet Applications Information Services *
Provisions on the Administration of Internet Information Search Services *
Food Safety Law of the People's Republic of China (2015 Revision) *
Chapter I General Provisions
Chapter II Food Safety Risk Monitoring and Assessment
Chapter III Food Safety Standards
Chapter IV Food Production and Trade
Chapter V Food Inspection
Chapter VI Import and Export of Food
Chapter VII Handling of Food Safety Accidents
Chapter VIII Supervision and Administration
Chapter IX Legal Liability
Chapter X Supplemental Provisions
Notice of the State Council on Issuing the Planning for the Development of the Energy-Saving and New Energy Automobile Industry (2012-2020) *
I. Current development and situation faced
II. Guiding ideology and basic principles
III. Technological lines and major targets
IV. Major tasks
V. Safeguards
VI. Implementation of this Planning
Editor's note: The following laws and regulations with previous Consumer marketing chapters.
Appendix: Laws and regulations affecting consumer marketing
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/2138661
Adroll
adroll