Social Networking & Social Media: 2012 to 2016

  • ID: 2149153
  • Report
  • 250 Pages
  • Nakono
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FEATURED COMPANIES

  • Entropia Universe
  • Groupon
  • LinkedIn
  • Orkut
  • QZone
  • Spotify
  • MORE
Social media is a once-in-a-generation, global phenomenon that is changing the world, unquestionably for the better. Whether it is Caracas or Boston, Auckland or Budapest, anywhere where there is an internet connection, in fact, social media is deeply and irrevocably embedded in the online world.

In spite of having first emerged just ten years ago, by the end of 2012 1.9 billion people around the globe will be actively using social media services, which represents over 85 percent of the entire online population. By 2016, these figures will have increased to 2.5 billion and nearly 90 percent respectively.

While social media unquestionably delivers huge value to users right around the globe, the business aspects of this new industry display some strange characteristics, such as:

- In spite of its global reach, utility and pervasive nature, the actual value of the social media market is rather modest, at just USD 10.4 billion in 2012 and USD 19.4 billion in 2016. By way of comparison, the size of the worldwide online advertising market in 2012 will be USD 114 billion while the worldwide Pay-TV market will be worth USD 275 billion;

- When a like-for-like comparison is made with traditional media forms, like newspapers, television, books and radio, fundamental reasons mean that the social media industry is only able to harvest a small percentage of the value delivered to users: newspaper industry ARPUs are more than 12x larger than social media;

- The market value of creating the content that was added to Facebook in 2011 was USD 6.4 billion, compared with company revenues of USD 3.71 billion. Facebook effectively outsourced these costs to users, but has no plan to remunerate those users for their efforts, other than providing a free service;

- We project that Facebook's share of the worldwide social media market in 2012 will be in excess of 50 percent. With a total market size of just USD 19.4 billion in 2016, the social media market is not large enough to sustain the growth of Facebook for more than a few more years. and so the company must enter major, new markets.

This report explains these and many other aspects of the social media market in detail against a background of detailed company profiles (21 leading social media companies are profiles) and worldwide analysis (24 leading countries are profiled).

REPORT OUTLINE
In this 250-page PDF report you will find:

- Clear, robust definitions: What really is social media? How is social media different to social networking? What is included in a social media market forecast and what isn't? How does social media compare with more traditional forms of media?

- 21 detailed profiles of the leading social media players worldwide: Entropia Universe, Facebook, Google+, Groupon, Habbo, Instagram, LinkedIn, Mixi, Ning, Orkut, Pandora, Pinterest, Zone,RenRen, Second Life, Spotify, Tumblr, Twitter, World of Warcraft, YouTube and Zynga - plus 100s of other social media companies that are either referenced or mentioned throughout the report;

- 24 country profiles with the latest market developments in the social media space: United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, Poland, Greece, Czech Republic, China, Japan, India, Australia, South Korea, Brazil, Mexico, Argentina, Venezuela, Turkey, Saudi Arabia and South Africa;

- Comprehensive sector coverage: Social media, social networking, mobile social networking, social gaming, virtual commerce & virtual goods, social music, video and picture sharing sites, location-based social networks, social news;

- In-depth analysis and fresh market insight: What does the industry structure and value chain for social media look like? What are the commercial implications of relying on user-generated content (UGC)? What does the future hold for Facebook? What is the success formula for social media services? What are the key risks affecting the sector and how can those risks be mitigated?

- 5-year market forecasts (worldwide, split into 6 regions): Internet users, social networking users, social media users and social media revenues, and more.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Entropia Universe
  • Groupon
  • LinkedIn
  • Orkut
  • QZone
  • Spotify
  • MORE
EXECUTIVE SUMMARY

- Path to Value Creation: Social Media Companies

- Facebook

- Sector-wide Risk Factors

- Facebook-specific Risk Factors

- Conclusion

INTRODUCTION

- Definitions

- Social Networking

- Social Media

- Examples: What is Social Media and What Isn't?

- Spotify

- Amazon Instant Video

- Online Newspapers

- Market Structure

- Professionally-generated Content (PGC)

- User-generated Content (UGC)

COMPANY PROFILES

Entropia Universe

- Outline

- Service Features

- User Growth

- Revenue Model

- Business Aspects

- Key Competitors

Facebook

- Outline

- User Growth

- Service Features

- Revenues

- Business Aspects

- Key Competitors

Google+

- Outline

- Service Features

- Business Aspects

- Analysis

Groupon

- Outline

- How Groupon Works

- For Consumers

- For Merchants

- Social Media Interaction

- Business Aspects and Revenues

Habbo

- Outline

- Service Features

- Revenue

- Business Aspects

Instagram

- Outline

- Service Features

- Social Media Interaction

- Revenue Model

- User Growth and Revenues

- Key Competitors

- Analysis

LinkedIn

- Outline

- Service Outline

- User Growth

- Revenue Model

- Social Media Integration

- Business Aspects

- Key Competitors

Mixi

- Outline

- Service Features

- User Growth

- Revenue Model

- Business Aspects

- Social Media Integration

- Key Competitors

- Analysis

Ning

- Outline

- Service Outline

- Growth

- Revenue Model

- Mobile

- Ning in the News

- Key Competitors

- Analysis

Orkut

- Outline

- Service Overview

- User Growth and Key Competitors

- Business Model

- Business Aspects

- Analysis

Pandora

- Outline

- Service Features

- User Growth

- Revenue Model

- Business Aspects

- Social Media Integration

- Key Competitors

- Analysis

Pinterest

- Outline

- Service Features

- Social Media Interaction

- Revenue Model

- User Growth and Revenues

- Business Aspects

- Key Competitors

QZone

- Outline

- Service Features

- User Growth

- Revenue Model

- Revenues

- Key Competitors

RenRen

- Outline

- Service Overview

- Revenue Model

- Business Aspects

- User Growth

- Social Media Integration

- Key Competitors

- Analysis

Second Life

- Outline

- Service Features

- Revenue Model

- Business Aspects

- Key Competitors

Spotify

- Outline

- Service Features

- Revenue Model

- User Growth and Revenues

- Business Aspects

- Social Media Integration

- Key Competitors

- Analysis

Tumblr

- Outline

- Service Features

- Social Media Integration

- Revenue Model

- User Growth and Revenues

- Business Aspects

- Key Competitors

- Analysis

Twitter

- Outline

- Service Features

- User Growth and Revenues

- Key Competitors

World of Warcraft

- Outline

- Service Features

- Social Media Integration

- Business Aspects

- User Growth

- Key Competitors

- Analysis

YouTube

- Outline

- Service Features

- User Growth

- Revenue Model

- Business Aspects

- Social Media Integration

- Key Competitors

- Analysis

Zynga

- Outline

- Revenues and Growth

- Revenue Model

- Business Aspects

- Social Media Integration

- Key Competitors

COUNTRY PROFILES

North America

United States

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

Canada

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

Western Europe

Germany

- Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

France

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

United Kingdom

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

Italy

- Social Networking

- Mobile Social Networking

- Social Gaming

- Social Music

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

Spain

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

- Central, Southern and Eastern Europe

Russia

- Social Networking

- Social Gaming

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

Poland

- Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

Greece

- Social Networking

- Mobile Social Networking

- Social Gaming

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

Czech Republic

- Social Networking

- Mobile Social Networking

- Social Gaming

- Social Music

- Social Media Advertising

- Asia Pacific

China

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

Japan

- Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

- User Generated Content

India

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

Australia

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

Korea, Democratic Republic of

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Video and Picture Sharing Sites

- Location-based Social Networks

- Social News

Indonesia

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Location-based Social Networks

- Social News

Latin America

Brazil

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

Mexico

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

Argentina

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Media Advertising

- Video and Picture Sharing Sites

Venezuela

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Video and Picture Sharing Sites

- Social News

- Middle East and Africa

Turkey

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

Saudi Arabia

- Social Networking

- Mobile Social Networking

- Social Gaming

- Virtual Commerce & Goods

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

South Africa

- Social Networking

- Mobile Social Networking

- Social Gaming

- Social Music

- Social Media Advertising

- Video and Picture Sharing Sites

- Location-based Social Networks

MARKET ANALYSIS

- Value Chain

- Content

- Cost of Creating Content for Social Networking Sites

- Content Ownership

- Equity Implications

- User Growth

- Revenue Models

- Advertising

- Paid-for Revenue Models

- Average Revenue per User (ARPU)

- Social Media

- Comparison with Traditional Media: Newspapers and Books

- Analysis

- Market Size: Social Media

- Privacy and Regulatory Aspects

- Path to Value Creation: Social Media Companies

- Sector Volatility

- Share Price for Public Social Media Companies

- User Payment

- Success Formula

- Facebook

- Market Development Scenarios

- Premium Revenue Streams

- Multi-platform

- Social Graph

- Conclusion: Outlook

MARKET FORECASTS

- Internet Users

- Social Networking Users

- Social Media Users

- Percentage of Internet Users that are Social Media

- Social Media Revenues

APPENDIX

- Regional Segmentation: Constituent Countries

- Research Methodology

- About the Authors

- Andrew Sheehy

- Sara Foster

- Dr Dave Taylor

LIST OF TABLES

Table 1: Facebook - Major Risk Factors
Table 2: Major Internet service categories to have emerged over the last 10 years and category leaders
Table 3: Summary of Core Social Networking Features
Table 4: Defining Social Media
Table 5: Entropia Universe User Numbers
Table 6: Mindark Revenue
Table 7: Facebook User Growth
Table 8: Facebook Acquisitions
Table 9: Google's Recent Acquisitions in social media space (Summary)
Table 10: Groupon Financials
Table 11: Habbo 'Freemium' Revenue Model - Examples
Table 12: Sulake Revenue
Table 13: Habbo Registered Users
Table 14: Instagram Users
Table 15: LinkedIn Users
Table 16: Mixi Smartphone Users
Table 17: Number of Ning social networks
Table 18: Orkut Users Split by Country
Table 19: Pandora User Growth
Table 20: Pandora Revenue and Net Losses
Table 21: Pandora Revenue and Net Losses
Table 22: Pinterest Users
Table 23: Examples of Main Competitors to QZone
Table 24: Renren Revenues
Table 25: Renren User Numbers
Table 26: Leading Social Networking Sites in China
Table 28: Second Life 'Freemium' Revenue Model - Examples
Table 29: Spotify's revenues and paid user base
Table 30: Tumblr User Growth
Table 31: Twitter Acquisitions
Table 32: World of Warcraft User Losses
Table 33: YouTube Page Views
Table 34: Zynga Acquisitions
Table 35: Zynga - Key Game Titles
Table 36: Top Social Networking Sites - US
Table 37: Top Social Networking Sites - Canada
Table 38: Top Social Networking Sites - Germany
Table 39: Top Social Networking Sites - France
Table 40: Top Social Networking Sites - United Kingdom
Table 41: Top Social Networking Sites - Italy
Table 42: Top Social Networking Sites - Spain
Table 43: Top Social Networking Sites - Russia
Table 44: Top Social Networking Sites - Poland
Table 45: Top Social Networking Sites - Greece
Table 46: Top Social Networking Sites - Czech Republic
Table 47: Top Social Networking Sites - China
Table 48: Top Social Networking Sites - Japan
Table 49: Top Social Networking Sites - India
Table 50: Top Social Networking Sites - Australia
Table 51: Top Social Networking Sites - South Korea
Table 52: Top Social Networking Sites - Indonesia
Table 53: Social news sites - Tunden.com and Lintas.me
Table 54: Top Social Networking Sites - Brasil
Table 55: Top Social Networking Sites - Mexico
Table 56: Top Social Networking Sites - Argentina
Table 57: Top Social Networking Sites - Venezuela
Table 58: Top Social Networking Sites - Turkey
Table 59: Top Social Networking Sites - Saudi Arabia
Table 60: Top Social Networking Sites - South Africa
Table 61: Summary of the Main Differences between a Traditional Media Company and a Social Media Company
Table 62: Economic Value of Content Creation: Facebook (USD, Billions)
Table 63: Value Equation - Social Media Service and Users
Table 64: User Growth Trends - Leading Social Networking Sites (Millions)
Table 65: Summary of Revenue Models used on Social Media Sites
Table 66: Average Revenue per User for 12 Social Networking Sites
Table 67: Average Revenue per User per Month - Social Media (Facebook & Zynga) vs. Traditional Media (Newspapers & Books)
Table 68: Exclused Readership Scenarios for books and Newspapers
Table 69: Worldwide Revenue Potential - Social Media
Table 70: Comparative Sizes of Industries: Social Media (Addressable), Newspapers, Books, Television Advertising, Pay TV and Fixed Broadband
Table 71: Examples of Volatility in the Social Media Market
Table 72: Share Prices of Selected Social Media Companies for the first 9months after IPO
Table 73: Relative Change Share Prices of Selected Social Media Companies for the first 9months after IPO
Table 74: Major Internet service categories to have emerged over the last 10 years and category leaders
Table 75: Worldwide Internet Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Table 76: Worldwide Social Networking Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Table 77: Worldwide Social Media Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Table 78: Worldwide Social Media Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Table 79: Worldwide Social Media Revenues (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Table 80: Constituent Regions
Table 81: Constituent Countries (Generator Research Forecasts)

LIST OF FIGURES

Figure 1: Comparison of Industry Users, Revenues and Average Revenue per User - Worldwide Social Media and Newspaper Industries
Figure 2: Illustration of Structure of Social Media - Newspaper Content
Figure 3: Illustration of Structure of Social Media - User-generated Content (UGC)
Figure 4: Planet Calypso
Figure 5: The Facebook embedded Like feature
Figure 6: Facebook News Feed page
Figure 7: Facebook Timeline
Figure 8: Google+ Features
Figure 9: Google+ Stream interface showing the top 4 icons: Home, Photos, Profile, Circles
Figure 10: Google + Integration with You Tube - Example of broadcasting YouTube videos and starting multi-person video conferences
Figure 11: Google+ iPhone App Shows the Homepage Menu Options and the Huddle function
Figure 12: Example of a Groupon offer which can be reviewed by visiting the Groupon website
Figure 13: Groupon Mobile - iPhone Purchase Process
Figure 14: Habbo Hotel Room and VIP Room
Figure 15: Habbo Hotel Avatar (‘Habbo') Personalisation
Figure 16: Examples of Habbo Hotel Furniture (Furni)
Figure 17: Instagram filter selection and popular images page
Figure 18: Instagram followers/following and news features
Figure 19: LinkedIn Profile
Figure 20: LinkedIn Mobile App
Figure 21: LinkedIn Subscription Levels
Figure 22: LinkedIn / Twitter Integration
Figure 23: Mixi Log In Page
Figure 24: Example of Mixi Profile Page
Figure 25: Ning Homepage
Figure 26: Fulham Football Club Ning Network
Figure 27: Ning "dashboard" page
Figure 28: Ning's Mogwee Service
Figure 29: Orkut Page featuring Friend Suggestions, Friend Updates, My Friends and Ad Space
Figure 30: Orkut for the iPhone
Figure 31: Pandora Interface
Figure 32: Pandora for mobiles
Figure 33: Pinterest Homepage
Figure 34: Pinterest User Pinboards
Figure 35: Renren Home Page
Figure 36: Examples of Renren Games
Figure 37: Renren VIP Membership Options
Figure 38: Second Life Welcome Island
Figure 39: Examples of Destinations in Second Life
Figure 40: Examples of Real Estate and Games Available within Second Life
Figure 41: Spotify
Figure 42: Spotify on Connected Devices
Figure 43: Spotify and Virgin Media
Figure 44: Tumblr Dashboard Page
Figure 45: Tumblr for iPhone and BlackBerry
Figure 46: Warcraft Game Titles (Blizzard Entertainment)
Figure 47: Examples of World of Warcraft Avatars
Figure 48: World of Warcraft iPhone App
Figure 49: World of Warcraft: Example of in-game Advertising (Toyota)
Figure 50: YouTube
Figure 51: YouTube "Share" Options
Figure 52: YouTube for Connected TV
Figure 53: Farmville Game
Figure 54: Cityville Game
Figure 55: #Hashtagkiller: Example of a Social game linked to TV show
Figure 56: Value Chain for Traditional Media Company
Figure 57: Value Chain for Social Media Company
Figure 58: Worldwide Internet Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Figure 59: Worldwide Social Networking Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Figure 60: Worldwide Social Media Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Figure 61: Worldwide Social Media Users (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Figure 62: Worldwide Social Media Revenues (North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America & Caribbean; Middle East & Africa) from 2012 to 2016 (Millions)
Note: Product cover images may vary from those shown
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- Entropia Universe
- Facebook
- Google+
- Groupon
- Habbo
- Instagram
- LinkedIn
- Mixi
- Ning
- Orkut
- Pandora
- Pinterest
- QZone
- RenRen
- Second Life
- Spotify
- Tumblr
- Twitter
- World of Warcraft
- YouTube
- Zynga
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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