Looking at the entire supply chain – from supplier to customer – the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on–line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you′ll find the answers to these questions – and more:
∗ How can you "seduce" customers into buying on–line?
∗ How do you get customers to trust you?
∗ What is database marketing?
∗ How do you make payment secure?
Introduction to eBusiness.
The Principles of Electronic Retailing.
Retailing Network Technologies.
The Retail (eCommerce) Server.
eBusiness Systems Architecture.
Managing eBusiness Knowledge.
TRUST, SECURITY AND ELECTRONIC MONEY.
SERVICE, SUPPLY AND MARKETING.
Service and Support.
Supply Chain Management.
Appendix A: ePeople: Choosing the Team.
Appendix B: eBusiness: The Future.
∗∗∗ Rating "overall the book is an easy read, and compared with similar books it is good value for money" (The Computer Bulletin – BCS, March 2002)