∗ Provides informative, accessible and relevant information for both professionals and students from all backgrounds
∗ Takes an analytic rather than purely descriptive approach
∗ Covers a high–profile topic
This book will supply valuable information for all who work in or with the pharmaceutical industry, health economists and health service researchers.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.