Key Issues in the Pharmaceutical Industry

  • ID: 2178107
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
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The size and power of the Pharmaceutical Industry give it significant political and economic influence and the impact it has on society in both economic and social terms frequently attracts analysis, debate and controversy. This book explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. Key Issues in the Pharmaceutical Industry:

∗ Provides informative, accessible and relevant information for both professionals and students from all backgrounds

∗ Takes an analytic rather than purely descriptive approach

∗ Covers a high–profile topic

This book will supply valuable information for all who work in or with the pharmaceutical industry, health economists and health service researchers.
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Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion.
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A. M. Craig
M. Malek
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