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Marketing and Sales in the Chemical Industry. 2nd Edition

  • ID: 2179517
  • Book
  • 177 Pages
  • John Wiley and Sons Ltd
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If manufacturers of chemical products are to survive in today′s global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.
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The "Main Group Elements" of Marketing

The Principles of Business–to Business Marketing

The International Market Structure in the Chemical Industry

The Economical, Political and Sociological Environment

Marketing of Chemical Engineering Projects

Marketing of Chemical Commodities

Plastic and Rubber

Chemical Specialties

The Agricultural Business

Marketing of Pharmaceuticals

Electronic Commerce in the Chemical Industry

Emerging Markets

Outlook

General References

Index
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Rolf Jakobi
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