- A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
- Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term
Disruptive to Whom.
Network Effects and Communication Channels.
Competition in the Mobile Internet.
2. The Origins of the Mobile Internet.
Model of Industry Formation.
i-Mode: Initial Applications and Users.
KDDI, J-Phone, and Western Service Providers.
Appendix: The Creation of i-Mode.
3. Key Technological Trends
Color Displays and Cameras.
Improved User Interface.
Other Network Technologies.
4. Phones as Portable Entertainment Players.
Screen Savers. .
The New Value Chain.
Summary: Multi-media and the future of Entertainment Contents.
5. Mobile Marketing.
Free Samples and Giveaways.
Attracting Mobile Members.
Phones as Mileage and Membership Cards.
6. Mobile Shopping and Multichannel Integration.
Pure Online Shopping .
Catalogues and Magazines.
Appendix: Payment Services.
7. Portable Services.
Car Navigation Systems.
Train and Bus Information Services.
Destination Information Services.
B2C Integrated Services.
B2C and B2B Integrated Services.
GPS and Location-Based Services.
8. Phones as Tickets and Money.
Transportation Tickets and Reservations.
Concert and Other Entertainment Tickets.
Summary: The End of Cash?.
9. Mobile Intranets Applications.
Stage 1 Systems: Mail.
Examples of Stage 1 Systems.
Stage 2 Systems: Groupware.
Stage 3 Systems: Maintenance Applications.
Stage 3 Systems: Construction.
Stage 3 Systems: Report preparation.
Stage 3 Systems: SFA Applications.
10. Platform Strategies.
Conventional Platform Management.
Key Role of Technological Trajectories.
The Evolution of the Mobile Platform in Japan.
The Evolution of the Mobile Platform in the West.