A must–read on Mobile Disruption
"This book is a must–read for anybody who wishes to gain a vivid description and understanding of the potential of the mobile Internet."
Raomal Perera, founder and CEO of Network365
"Jeff Funk, by using an innovative model and extensive interviews with firms, goes far beyond the simple predictions made for most new industries. He describes in detail the interaction between key technologies, applications, and platform strategies in the mobile Internet to set a new standard for understanding how new industries emerge."
Seiichiro Yonekura, PhD, Co–President of the Institute of Strategy, Sony Corporation
"Jeffrey Funk uses the concept of disruptive technologies to give us a completely new view to understanding the mobile Internet phenomenon. This book is definitely a must for all people that are involved in this market."
Cedric Nicolas, Mobile Multimedia and i–mode Expertise and Roadmap Manager, Bouygues Telecom
"A book highly recommended for anyone who is contemplating engaging in the mobile industry and particularly someone who wants to gain insights into the genesis of the mobile industry in Japan."
Andrew Seit, Corporate Strategy Manager for Mobile, SingTel Optus Pty Limited
"This book is a must–read for not just mobile Internet industry professionals, but for any company wondering how they can incorporate the mobile device into their business."
Mica Imamura, Corporate Officer and General Manager, Product Management, Vodafone Japan (J–Phone)
Disruptive to Whom.
Network Effects and Communication Channels.
Competition in the Mobile Internet.
2. The Origins of the Mobile Internet.
Model of Industry Formation.
i–Mode: Initial Applications and Users.
KDDI, J–Phone, and Western Service Providers.
Appendix: The Creation of i–Mode.
3. Key Technological Trends
Color Displays and Cameras.
Improved User Interface.
Other Network Technologies.
4. Phones as Portable Entertainment Players.
Screen Savers. .
The New Value Chain.
Summary: Multi–media and the future of Entertainment Contents.
5. Mobile Marketing.
Free Samples and Giveaways.
Attracting Mobile Members.
Phones as Mileage and Membership Cards.
6. Mobile Shopping and Multichannel Integration.
Pure Online Shopping .
Catalogues and Magazines.
Appendix: Payment Services.
7. Portable Services.
Car Navigation Systems.
Train and Bus Information Services.
Destination Information Services.
B2C Integrated Services.
B2C and B2B Integrated Services.
GPS and Location–Based Services.
8. Phones as Tickets and Money.
Transportation Tickets and Reservations.
Concert and Other Entertainment Tickets.
Summary: The End of Cash?.
9. Mobile Intranets Applications.
Stage 1 Systems: Mail.
Examples of Stage 1 Systems.
Stage 2 Systems: Groupware.
Stage 3 Systems: Maintenance Applications.
Stage 3 Systems: Construction.
Stage 3 Systems: Report preparation.
Stage 3 Systems: SFA Applications.
10. Platform Strategies.
Conventional Platform Management.
Key Role of Technological Trajectories.
The Evolution of the Mobile Platform in Japan.
The Evolution of the Mobile Platform in the West.