Essentials of Mobile Handset Design. The Cambridge Wireless Essentials Series

  • ID: 2204280
  • Book
  • 249 Pages
  • Cambridge University Press
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Discover what is involved in designing the world's most popular and advanced consumer product to date - the phone in your pocket. With this essential guide you will learn how the dynamics of the market, and the pace of technology innovation, constantly create new opportunities which design teams utilize to develop new products that delight and surprise us. Explore core technology building blocks, such as chipsets and software components, and see how these components are built together through the design lifecycle to create unique handset designs. Learn key design principles to reduce design time and cost, and best practice guidelines to maximize opportunities to create a successful product. A range of real-world case studies are included to illustrate key insights. Finally, emerging trends in the handset industry are identified, and the global impact those trends could have on future devices is discussed.
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Dedication and acknowledgements
Preface
Part I. Beginnings: 1. Development of the first mobile handset
2. Generations of mobile communication capability
3. The digital revolution - 2G
4. High speed data - 3G
5. Mobile broadband - 4G
6. Conclusion
7. Timeline of the mobile phone
Part II. Design Influences: 8. The core design influence - engagement value
9. Trends
10. Desirability
11. User journey
12. Usability
13. Corporate user versus personal user
14. Business models
15. New entrants into the mobile industry
16. Content
17. Application and services
18. Internet
19. Innovation in handset design
20. Legislation
21. Conclusion
Part III. Design Architecture: 22. Design perspective
23. Physical view - a product teardown
24. Standards view
25. Hardware architecture view
26. Software architecture view
27. Manufacturer view
28. Operator view
29. Summary
Part IV. Hardware Design: 30. Introduction
31. Helicopter view
32. The radio spectrum
33. Radio chipset design
34. Digital chipset design
35. Baseband cellular modem design
36. Mobile application processor design
37. Multimedia processor design
38. Peripheral component design
39. Conclusion
Part V. Software Design: 40. Application software design
41. Protocol stack software design
42. Physical layer software design
43. Mobile operating systems and execution environments environment?
44. Conclusion
Part VI. Product Design: 45. Introduction
46. The design process
47. Planning a handset design programme
48. Brand DNA design
49. Visual and desirable design
50. User experience design
51. Industrial design
52. Mechanical design engineering
53. Hardware design engineering
54. Software platform design
55. Manufacturing production
56. Testing and qualification
57. Channel marketing design
58. Case study: capacitive touchscreens in mobile handsets
59. Using the design process as a strategic tool for innovation
60. Inclusive design and accessibility
61. Conclusion
Part VII. Future Trends: 62. Introduction
63. The journey
64. Designing for the environmental footprint
65. The 'smart' journey
66. The mobile home
67. Near field sensing
68. Augmented reality (AR)
69. Wireless power charging
70. Case study: wireless charging in smart devices
71. Social values and shared experiences
72. Efficient handset platforms
73. Handsets and the retail experience
74. Summary
75. Conclusion
Part VIII. Conclusion
Appendix A
Glossary.
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Abhi Naha.
Abhi Naha is the CEO and Founder of Zone V Ltd which specialises in empowering blind people through mobile devices. Previously he held senior management roles at Powermat and Idem. Prior to that he was a senior manager at a Silicon Valley mobile touch screen and user interface technology provider, Synaptics. He is an ex-Chairman of the UK-based charity 'Beatbullying' and Vice President and board member of the Communications and Manufacturing Association of India. He has also held advisory roles for Goldman Sachs and Silver Lake in the area of mobile handset user interface technologies. He holds an MBA from Aston Business School and a BSc (Honours) degree in Electronic Engineering from Leicester University.
Peter Whale.
Peter Whale is Director of Product Management for the Qualcomm subsidiary, Xiam Technologies. During his career in the mobile industry he has created numerous innovative technology products shipped in very high volumes and used by consumers many times a day. At Qualcomm, he leads the conceiving and development of innovative software products, applying machine learning techniques to the fields of device optimisation, content discovery and offer personalisation. These products are deployed by major network operator groups globally and help tens of millions of users each day to find relevant content and enjoy richer mobile experiences. Prior to joining Qualcomm, he held a number of management and technical roles at wireless technology licensing business TTPCom, whose technology shipped in over 100 million GSM handsets. Since 2008 he has led the team delivering the Future of Wireless International Conference, run by Cambridge Wireless, an industry membership organisation of which he is also a board member. He has a degree in computer science, is a member of the British Computer Society and is a chartered engineer.

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