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Executive Coaching. Building and Managing Your Professional Practice

  • ID: 2209152
  • Book
  • September 2008
  • Region: Global
  • 256 Pages
  • John Wiley and Sons Ltd
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A master coach′s practical guide to building and managing a successful executive coaching practice

Written by master coach and longtime coaching educator Lewis Stern, Executive Coaching: Building and Managing Your Professional Practice pulls back the curtain and reveals the secrets of becoming and succeeding as an executive coach.

From finding clients, to acquiring the right training, to making the transition from other fields, this hands–on guide is necessary for anyone interested in exploring, building, expanding, or optimally managing a professional practice in executive coaching. Introducing practical approaches and resources to build and manage a lucrative coaching practice, this educational guide provides strategies and insights that will help you avoid common mistakes, while training you on the essentials for creating and running a thriving practice.

Featuring a valuable Appendix filled with practical resources, Executive Coaching helps you:

  • Develop a detailed plan for your professional executive coaching practice

  • Create a value proposition as an executive coach to develop and market your practice

  • Identify your strengths and opportunities for development as an executive coach

  • Transition from other professional disciplines or coaching specialties including mental health, business management, organization development and management consulting, personal/life coaching, and internal human resources roles

  • Understand the role of the human resources professional in executive coaching

  • Assemble and manage the building blocks of your practice such as a coaching network, coaching toolbox, office infrastructure, coaching project management system, professional and peer supervision, research and publication, and community service

Presented in an accessible manner with tips and tools that will appeal to the novice as well as the established coach, Executive Coaching will help you plan your professional development as an executive coach and grow a successful and professionally fulfilling practice.

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Chapter One. Is Executive Coaching Right For You?

What Is Executive Coaching?

How Does Executive Coaching Differ From Counseling And Psychotherapy?

How Are Coaching Competencies Defined?

What Are The Different Types Of Executive Coaching?

The Executive Coaching Checklist: Before, During, And At The End Of The Coaching Process.

How Do You Match A Coachee With A Coach?

What Happens During An Executive Coaching Session?

What Leadership Development Goals And Organizational Results Does Executive. Coaching Address?

Is Executive Coaching Right For You?

How Do You Find Clients Best Suited For You?

How Will This Book Help You Build And Manage Your Executive Coaching Practice?

Moving Ahead As A Professional Executive Coach.

Chapter Two. Assessing Your Competencies As A Professional Executive Coach.

What Core Competencies Do You Need?

Self–Assessment: Core Competencies For Professional Executive Coaches.


Psychological Knowledge.

Business Acumen.

Organizational Knowledge.

Coaching Knowledge.

Coaching Tasks And Skills.

Building And Maintaining Coaching Relationships.



Development Planning.

Facilitating Development And Change.

Ending Formal Coaching And Transitioning To Long–Term Development.

Building And Managing A Professional Executive Coaching Practice.

Attributes And Abilities.

Mature Self–Confidence.

Positive Energy.


Interpersonal Sensitivity.

Openness And Flexibility.

Goal Orientation.

Partnering And Influence.

Continuous Learning And Development.


Professional Executive Coach 360–Degree Feedback Survey.

Your Professional Development Plan.

Executive Coaching Professional Development Strategies.

Your Executive Coaching Professional Development Timeline.

Chapter Three. Building And Marketing Your Value Proposition As An Executive Coach.

What Is A Value Proposition?

Four Questions To Help You Build Your Value Proposition

What Are Your Goals For Conducting Your Professional Executive Coaching Practice?

What Special Value You Bring To Your Potential Clients?

What Executive Coaching Services Will You Offer?

Which Market Segments And Clients Would Be Attracted To Your Services And To You As A Coach?

Your Professional Executive Coaching Value Proposition.

Developing A Plan To Build And Market Your Practice.

Building Market Awareness.

Building And Managing Partnerships.

Building And Maintaining A Reliable And Diversified Referral Network.

Preparing For And Responding To Referrals And Exploratory Discussions.

Chapter Four. Assembling And Managing The Building Blocks Of Your Executive Coaching Practice.

Essential Building Blocks Of Your Executive Coaching Practice.

How To Build And Manage Your Coaching Network.

How To Put Together Your Coaching Toolbox.

How To Build Your Office Infrastructure.

How To Manage Coaching Projects.

How To Optimize Learning From Professional And Peer Supervision.

How To Conduct Research And Publication About Your Coaching.

How To Build Community Service Into Your Practice.

Chapter Five. Transitioning Into Executive Coaching From Other Specialty Fields.

Transitioning From Mental Health Professions.

Transitioning From Business Management.

Transitioning From Organization Development Or Management Consulting.

Transitioning From Personal/Life Coaching.

Transitioning From Internal Human Resources Roles.

Transitioning From Other Specialty Fields.

Chapter Six. A Plan For Your Professional Executive Coaching Practice.

Directions For Developing Your Plan.

Is Conducting A Professional Executive Coaching Practice The Right Choice For You?

Your Plan For Professional Development As An Executive Coach.

Your Three–Year Professional Development Plan.

Personal, Career, And Business Goals And Requirements For Your Practice.

The Scope Of Your Executive Coaching Practice.

Your Professional Executive Coaching Value Proposition.

The Essential Building Blocks Of Your Professional Executive Coaching Practice.

A Plan To Transition Into Executive Coaching From Your Other Specialties.

A Summary Plan For Your Professional Executive Coaching Practice.

Appendix. Practical Resources For Professional Executive Coaching.

Books And Articles.




Assessments, Tools, And Other Resources.


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Lewis R. Stern
Note: Product cover images may vary from those shown