Praise for Success Made Simple
"Success Made Simple is a gift to business leaders everywhere a brilliantly written, tantalizing story of practical success, homespun charm, and unexpected delight! A must–read for organizations looking to restore America′s enduring and sometimes forgotten values to their rightful place."
Dan J. Sanders, CEO, United Supermarkets, and author, Built to Serve
"Recent high–profile business disasters have reminded us that intellect and even competence are not the essential ingredients for business success. Success Made Simple captures the soul of Amish business and reveals how character, faithful relationships, and a commitment to the greater good of community lead to ′uncommon′ success."
Dan Miller, author, 48 Days to the Work You Love
"In Success Made Simple, Amish entrepreneurs show that a focus on relationships and service builds thriving businesses. This is an intriguing look at an uncommon business community!"
Tony Hsieh, CEO, Zappos.com
"I urge you to let the Amish entrepreneurs show you the amazing power of putting simple ideas into practice. This book will take you up several notches in overcoming obstacles, motivating employees, and winning and keeping customers."
Martin Fridson, CEO, Fridson Investment Advisors, and author,
How to Be a Billionaire
"As simple as possible, but not one bit simpler. Erik Wesner perfectly captures the essence of success the Amish case yields valuable lessons for us all: business is a vehicle for something more important, and you can′t do it all on your own."
Chris Adams, CEO, Division 17, Southwestern/Great American, Inc.
"Erik Wesner shows that success has many more dimensions than numerical growth. Success Made Simple is a valuable read not just for mainstream American business people but also for the Amish."
Benuel Riehl, Amish father and business owner
Preface: Unearthing the Secrets.
A Note on Names.
1. Eye to the Horizon: Cultivating a Vision and Thriving Through Crisis.
2. Getting Smart: Hands–On Versus the Hallowed Halls.
3. Market–Bound: Excelling at Sales and Marketing.
4. Doing Unto Others: The Crucial Customer Relationship.
5. Choosing Up Sides: Getting the Right People in Place.
6. Fishing Lessons: Empowering Your Most Valuable Asset.
7. Around the Edges: Honing an Efficiency Mentality.
8. The Big Picture: Getting What You Came For.
Conclusion: Barn Raising.
Appendix: Research and Interview Methodology.
About the Author.