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Success Made Simple. An Inside Look at Why Amish Businesses Thrive. Edition No. 1

  • ID: 2209305
  • Book
  • April 2010
  • 256 Pages
  • John Wiley and Sons Ltd
The keys to better business from a thriving group of business owners-the Amish

Business can be discouraging. According to US Department of Labor figures, only 44 percent of newly-opened firms will last four years. Amish firms, on the other hand, have registered a 95% survival rate over a five-year period. And in many cases, those businesses do remarkably well-as Donald Kraybill writes: "the phrase 'Amish millionaire' is no longer an oxymoron." Success Made Simple is the first practical book of Amish business success principles for the non-Amish reader. The work provides a platform of transferable principles--simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings.

  • Learn how to develop profitable and fulfilling enterprises as Amish explain how to build fruitful relationships with customers and employees, prosper by playing to strengths, and create an effective marketing story
  • Includes interviews with over 50 Amish business owners outline the role of relationships in business and the importance of the big picture-taking in long-term goals, the welfare of others, and personal integrity
  • Offers ideas on practical application of Amish business practices to non-Amish businesses, with bullet summaries at the end of each chapter reviewing the most important take-away points

With a focus on relationship-building and the big picture, Success Made Simple offers business owners everywhere the tools for better, smarter, more successful enterprises.

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Foreword ix
By Donald B. Kraybill

Preface: Unearthing the Secrets xiii

A Note on Names xix

1 Eye to the horizon 1

Cultivating a Vision and Thriving Through Crisis

2 Getting smart 27

Hands-On Versus the Hallowed Halls

3 Market-bound 49

Excelling at Sales and Marketing

4 Doing unto others 75

The Crucial Customer Relationship

5 Choosing up sides 103

Getting the Right People in Place

6 Fishing lessons 127

Empowering Your Most Valuable Asset

7 Around the edges 155

Honing an Efficiency Mentality

8 The big picture 183

Getting What You Came For

conclusion 205

Barn Raising

appendix 207

Research and Interview Methodology

Bibliography 211

Acknowledgments 215

About the Author 217

Index 219

Note: Product cover images may vary from those shown
Erik Wesner
Note: Product cover images may vary from those shown