Success Made Simple. An Inside Look at Why Amish Businesses Thrive

  • ID: 2209305
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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Praise for Success Made Simple

"Success Made Simple is a gift to business leaders everywhere—a brilliantly written, tantalizing story of practical success, homespun charm, and unexpected delight! A must–read for organizations looking to restore America′s enduring and sometimes forgotten values to their rightful place."
—Dan J. Sanders, CEO, United Supermarkets, and author, Built to Serve

"Recent high–profile business disasters have reminded us that intellect and even competence are not the essential ingredients for business success. Success Made Simple captures the soul of Amish business and reveals how character, faithful relationships, and a commitment to the greater good of community lead to ′uncommon′ success."
—Dan Miller, author, 48 Days to the Work You Love

"In Success Made Simple, Amish entrepreneurs show that a focus on relationships and service builds thriving businesses. This is an intriguing look at an uncommon business community!"
—Tony Hsieh, CEO,

"I urge you to let the Amish entrepreneurs show you the amazing power of putting simple ideas into practice. This book will take you up several notches in overcoming obstacles, motivating employees, and winning—and keeping—customers."
—Martin Fridson, CEO, Fridson Investment Advisors, and author,

How to Be a Billionaire

"As simple as possible, but not one bit simpler. Erik Wesner perfectly captures the essence of success—the Amish case yields valuable lessons for us all: business is a vehicle for something more important, and you can′t do it all on your own."
—Chris Adams, CEO, Division 17, Southwestern/Great American, Inc.

"Erik Wesner shows that success has many more dimensions than numerical growth. Success Made Simple is a valuable read not just for mainstream American business people but also for the Amish."
—Benuel Riehl, Amish father and business owner

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Foreword (Donald B. Kraybill).

Preface: Unearthing the Secrets.

A Note on Names.

1. Eye to the Horizon: Cultivating a Vision and Thriving Through Crisis.

2. Getting Smart: Hands–On Versus the Hallowed Halls.

3. Market–Bound: Excelling at Sales and Marketing.

4. Doing Unto Others: The Crucial Customer Relationship.

5. Choosing Up Sides: Getting the Right People in Place.

6. Fishing Lessons: Empowering Your Most Valuable Asset.

7. Around the Edges: Honing an Efficiency Mentality.

8. The Big Picture: Getting What You Came For.

Conclusion: Barn Raising.

Appendix: Research and Interview Methodology.



About the Author.


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"I loved Wesner′s comment that the Amish ‘don′t need an M.B.A. to run an effective business....There′s life in commerce for those more dedicated to the Golden Rule than the Golden calf.’ Nonprofit managers and employees would do well to take the lessons of personal responsibility, hard work, and a cheerful attitude to heart. After all, they really do engage in work that matters.", April 11, 2010

"Erik Wesner′s new book, "Success Made Simple: An Inside Look at Why Amish Businesses Thrive," might have been titled "How to Succeed in Business Without Really Being Amish." This fascinating and engagingly written book spells out the principles that guide Amish business owners, based on interviews with 60 Amish CEOs employing about 400 people in various enterprises.", April 10, 2010

"How can a people whose preferred mode of transportation is a horse and buggy do so well in the modern marketplace? That question intrigued Erik Wesner, a former sales manager. His exploration of the Amish approach to business can be found in his fascinating book Success Made Simple: An Inside Look at Why Amish Businesses Thrive. Despite the group′s insular nature, Wesner was able to live and work among its members for three years. ‘We′re not going to become Amish,’ he says, ‘but I think some of the cultural values that the Amish display consistently are things that non–Amish people can adopt and incorporate.’"
Time magazine, April 8, 2010

Articles, excerpts, slideshows, and mentions with the author also from:MSNBC Live with David Shuster, April 2, 2010
—Slideshow,, April 1, 2010
Michael Dresser, Business Talk Radio, March 23, 2010
—Q&A, The New York Post, March 22, 2010

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