Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue

  • ID: 2209420
  • Book
  • 304 Pages
  • John Wiley and Sons Ltd
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Praise for Attention!

"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money. Get Attention! This Book Will Make You Money because . . . well . . . this book WILL make you money."
Anita Campbell, founder, SmallBizTrends.com

"Are you ready to stand out and get your business the attention it deserves? Then there′s only one thing to do: buy this book. Other books tell people about blogging and social networking, but no books have been written that show how to actually use those tools and more important, to actually get things done through specific examples and how–to case studies."
Mark Cuban, owner, Dallas Mavericks; investor and entrepreneur; Chairman of HDNet

"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We′d all be wise to pay close attention to that message."
Robert B. Cialdini, New York Times bestselling business author of Influence: Science and Practice

"If you listened to your friends and neighbors about what to do in business, you would probably fail. It would be all the middle–of–the–road, tried–and–false stuff. If you read Attention! This Book Will Make You Money and tried just a couple of these things, you will probably succeed. Take the success route it′s a lot more fun. Buy this book."
Jon Spoelstra, author of Marketing Outrageously

"When you know what your brand stands for and you′re ready to get all the attention you can handle, this book will show you how."
John Jantsch, author of Duct Tape Marketing and The Referral Engine

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Thank You.

Get My Attention!

Part I.

1 Attention Marketing.

2 No More Apologizing.

3 Don t You Want to Be "That Guy!"?

4 How Do I Become "That Guy"?

5 Can My Business Be "That Guy!"?

6 From Idea to Success In Eight Hours.

7 Press Releases Don′t Get Press Anymore.

8 Help Me Help You.

9 Mark Cuban Hates Me.

10 New Jersey Man Sells Brooklyn Bridge . . . for $14.95!

11 One Video Got My Message Through.

12 The Million–Dollar Question!

13 26 Ways to Generate Killer Ideas.

14 Three Truths to Coming up with Great Ideas.

15 Do Think Outside of the Box and What Can Happen When You Do.

16 Do You Market Outrageously?

17 You Can′t Do It? That′s the Wrong Way to Think!

18 What′s Your Hook?

19 A Few More Things about Good Brand Names . . . .

20 Determination, Diligence, and Discipline.

21 Marketing and Sales 101.

22 It′s All about Pain.

23 The Universal Truths of Selling on the Web.

Part II.

24 Making Money on the Web.

25 Do People Really Make Millions Online?

26 So How Do People Make Money Online?

27 What s Your $$$ Number?

28 Membership Sites & Recurring Revenue, Oh My!

29 CD or DVD Continuity Programs.

30 Boot Camps and Training Sessions.

31 Group Coaching.

32 Keeping Subscribers.

33 Reusing Content.

34 Bonuses Rule!

35 A Regular Guy Becomes the King of Continuity.

36 The Tools.

37 Got a Brand in Mind Yet?

38 Affiliate Marketing.

39 Social Media.

40 Can I Use Social Media to Make Money?

41 Need a Job, Try Facebook.

42 More Power to the People (on Facebook).

43 Attention! Videos Can Make Money.

44 Getting into the Online Video Game.

45 Let′s Get Viral!

46 Walking the Walk.

47 How to Distribute Web Videos.

Part III.

48 That Question Mark Guy.

49 Speaking of Questions . . . .

50 Farting Sounds Make Us Laugh, But Is Anyone Buying?

51 Mmm, Mmm, Good!

52 Is All Attention Good?

53 Image Counts.

54 Do You Have a Voice?

55 Crazy = Success Question.

56 Why Do Some People Get Attention Yet Can′t Monetize It?

57 The Web Is Full of Copycats′

58 Customer Evangelists Rule.

59 Luxury versus Need.

60 Getting Attention the Old–Fashioned Way.

61 Power to the People.

62 One "Hell" of an Attention–Getter.

63 Astonish Me!

64 Does Making S#% Up to Get Attention Work?

65 The Best Job in the World.

66 Porn and Pancakes at Church.

67 The Worst Is Sometimes Better Than the Best.

68 Five Cents Is More Memorable Than Free.

69 Sometimes It s the Little Ideas That Work Best.

70 Stalker or Author? Who Cares? It Worked!

71 An Idea Turned into Millions!

Conclusion This Book was Written for You.

But Wait . . . There′s More!

Index.

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Jim F. Kukral
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