Handbook of Marketing for Continuing Education

  • ID: 2209444
  • Book
  • 552 Pages
  • John Wiley and Sons Ltd
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This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
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Part One: The Components of Effective Marketing

Part Two: Positioning Your Organization in the Market

Part Three: Effective Direct–Mail Marketing

Part Four: Effective Public Relations

Part Five: Effective Advertising

Part Six: Effective Personal Sales

Part Seven: Making Marketing Work in Your Organization

Part Eight: Strategies for Ongoing Success in Marketing

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Robert G. Simerly
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