Michael Power, P.D. Leake Professor of Accounting, and Co–Director, ESRC Centre for Analysis of Risk and Regulation, London School of Economics
Introduction: The Rise of the Cautious Manager.
PART ONE: THE RE–REGULATION OF THE CORPORATION.
The New Dynamic of Regulation.
Self–Regulation: Entrenching Caution.
The Rise of Risk Management.
Managing for Shareholder Value: The New Financial Risk Aversion.
PART TWO: A TIMID APPROACH TO MARKETS.
Industry in Defensive Mode.
The New Obsession with the Customer.
The Dumbing–Down of Innovation.
Fear of Growth.
PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.
A Crisis of Self–Belief.
Conclusion: Challenging the Culture of Risk Aversion.
" a penetrating new book " (Morningstar, 17 April 2003)
" Hunt does a good job of taking apart many of the assumptions that inform current business practice " (Spiked–risk, 29 May 2003)
" remarkable contains some thought–provoking moments " (Supply Management, 3 July 2003)
" this book aims to provide reassurance " (Gulf Business, August 2003)
" Hunt has made a provocative case that business today is quite timid " (Wall Street Journal, 27 August 2003)
" Hunt is on to something: Most companies are shrinking back from bold moves " (www.conference–board.org, September 2003)
" Hunt has hit on a highly provocative theme.." (European Business Forum, Autum 2003)
" Hunt is absolutely right " (Ethical Consumer Magazine, October 2003)